As the pursuit of wellness continues to redefine the landscape of consumer behaviour, icetropez 0% is stepping up to meet the evolving needs of health-conscious individuals. First created in 2009 from the prestigious vineyard of Domain Tropez, this innovative non-alcoholic option is now at the forefront of the SA wellness scene since its launch here in 2012. Now available in an all-new user-friendly 1L bottle, icetropez 0% is set to become the go-to choice for those seeking a sophisticated yet wellness-focused beverage alternative.
In recent years, South Africa has seen a significant shift towards wellness-oriented consumption. According to a 2023 study by Euromonitor International, the rise in demand for natural, low-calorie, additive-free beverages affirms the growing trend of a healthy lifestyle worldwide. It goes without saying that icetropez 0% perfectly aligns with these wellness trends, catering to the interests of consumers who are becoming more vigilant about what they feed on.
Keyler Valiatham, VIP Liquors Marketing Manager, said the icetropez commitment to purity extends to a recent shift at the St. Tropez vineyard, from using an additive previously linked to hyperactivity in children to using organic carrots, resulting in the beautiful colour of icetropez 0% that consumers have come to know and love.
With just 28 kcal per serving, icetropez 0% offers a light, refreshing alternative to traditional beverages, making it an ideal choice for those managing their calorie intake. It is also 100% vegan, ensuring it aligns with a variety of dietary preferences and lifestyle choices. Unlike many other drinks, icetropez 0% has never been fermented or dealcoholised; it's a safe and pleasurable drink for pregnant women in search of a non-alcoholic treat.
For those who love the full flavour of St. Tropez but seek a healthier option, icetropez 0% provides. Its sophisticated flavour profile allows for an elevated drinking experience without the drawbacks of alcohol. Whether you want to unwind, host a gathering, or you’re simply looking for an alternative to traditional soft drinks, icetropez 0% offers a guilt-free way to enjoy a taste of luxury.
icetropez 0% 1L is now available in all Makro stores nationwide, with further distribution set to expand. For more information and updates, join us at the Glamour Wellness event on 24 August 2024, where the icetropez marketing manager will share insights and answer your questions about our exciting new product launch.
