icetropez is heating things up this summer with the launch of their new flavour, icetropez exotic.
We all know South Africans love the iconic icetropez original French wine cocktail. Now, the brand is listening to its local fans, by offering a bold new flavour in an even bolder exotic yellow.
“Our fans were looking to us to introduce a new flavour”, says Keyler Valiatham, marketing manager at icetropez.
While local competitors began launching similar-looking products, the brand quietly began exploring what new flavours could accompany its premium French wine base.
The result is icetropez exotic - a premium French wine flavoured with ginger and exotic flavours of hibiscus and apple. The new flavour retains the iconic bottle shape with a bold yellow cap and a white logo embossed on the bottle, reflecting the world-famous white sandy beaches of St Tropez.
“With a new bold colour and flavour in the hands of South Africans, we’re excited to see them celebrate life this summer with icetropez”, says Valiatham.
Santé to an exciting summer season ahead!
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