As the country celebrates Women’s Month, many of us are seeking ways to enhance not only our physical fitness but our overall wellness. This growing focus on well-being has led to an increasing demand for a wide range of personal health, fitness, and relaxation products, offering more options than ever before.
Recognizing this shift, online marketplaces like Temu are launching dedicated campaigns to celebrate Women’s Month in South Africa. These campaigns aim to make their extensive selection of women’s care products even more affordable and accessible, aligning with the rising trend of self-care, self-appreciation and all-round resilience.
Here are three key trends that highlight the increasing emphasis on holistic wellness among women.
Personalised hair-care
The choices available to women with different hair types have positively ballooned over the last decade, with some referring to this trend as the ‘me-mentality’ movement. Female consumers are looking for hair care products formulated exclusively for their unique attributes.
We now understand that hair types are classified into four main categories: straight, wavy, curly, and coily. Each of these categories is further broken down into subcategories ranging from A to C, providing a more detailed understanding of hair's unique characteristics, which can make hair care more complex.
Fortunately, women can now rest easy knowing that this personalized haircare product, along with Temu's variety of offerings, is designed to meet their unique needs. The luxurious hair washer, specifically tailored for curly and 4C hair, offers a soothing massage that elevates the entire wash day experience. To complete this at-home luxury, consider adding a hair oil and shampoo applicator, along with a hairstyling set.
Equal emphasis on physical and mental resilience
Holistic wellness involves a range of activities, supplements, products, and services designed to promote mental and emotional health.
For instance, scientific research conducted by Johns Hopkins University has highlighted the notable benefits of yoga for both physical and mental health. Yoga not only aids in improving strength, flexibility, pain relief, and heart health, but it also enhances sleep quality, helps with stress management, boosts mood, and promotes better self-care. Over the past decade, yoga has emerged as one of the fastest-growing wellness practices, underscoring its widespread appeal and effectiveness.
As women invest more in themselves and their holistic wellness, sports gear is growing. For example, there is a wide variety ranging from foam yoga blocks to resistance bands, and mini yoga balls, which are all available on Temu with an affordable price. Exercise has been proven to improve mental wellness, as it lowers the levels of stress hormones and increases the production of happy hormones.
DIY facials at home
Increasingly, there is a growing sense of freedom and confidence in prioritizing well-being for women. They're choosing skincare regimens tailored to their needs, selecting nutritional products and supplements that support their health, and investing in self-care items that enhance their overall sense of well-being. By engaging in activities, they genuinely enjoy, they are taking control of their time and investing in themselves.
Women are saying “I want more and I want better”, and they are being far more selective with where and how they spend money, as well as choosing items that speak specifically to a need or want. Influencer @socialashes also shared some lovely self-care and other products she got from Temu. Known for its wide selection of merchandise, Temu connects consumers directly with manufacturers, cutting out middlemen and markups.
A 3D Face Roller Massager, for example, encourages relaxation while providing a gentle face massage.
