Ghanaian star, Y’akoto is making waves in the music industry. Here, she chats her approach to fashion and its influence on her music persona.
Y'akoto’s fashion sense has always played an integral role in her artistic identity. Evolving with each era, her style captures the themes and messages she explores through her music. From bold and colourful prints to more minimalist and sleek designs.
Following the release of her debut single in 2023, "Secret," the singer donned a mysterious and alluring outfit for the Jay Bahd-assisted and Nabeyin-produced single. From the music video and cover art to her radio appearances, the black veil matches the song's message on toxic love.
Glamour: How would you describe your style, and how does it reflect your music?
Y'akoto: My style depends on the phase I find myself in. I'd say it's impulsive. My current record talks about the duality of romantic relationships. I like to wear a lot of black and red currently—red for passion and black for protection and pain.
Glamour: Do you have any fashion icons or inspirations that influence your style choices?
Y'akoto: I don't necessarily have fashion icons, but I admire people who switch up their style and never stick to the same look. Doja Cat is killing it right now.
Glamour: How has your fashion sense evolved throughout your career, and what has influenced those changes?
Y'akoto: The music I make in a particular era influences my fashion. With my last EP, Obaa Yaa, my style was colourful and vibrant because the music was uplifting and offered a contrast to the dark times of lockdown. With this new era, I'm leaning towards the deeper layers of my personality. The moody, dark side of me and the energetic, bright, enlightened side of me—I express both sides through my fashion.
Glamour: How do you decide what to wear for a performance, and do you have any favourite pieces or outfits you like to wear on stage?
Y'akoto: Shades are always a good way to start. I like to protect myself from external energies. I'm also into oversized jackets and veils.
Glamour: Have you ever faced any challenges or criticisms regarding your fashion choices, and how have you responded to those critiques?
Y'akoto: In my very early work, I was channelling jazz divas from the 50s. I was told that my dresses make me look old and that they do not highlight my beauty. However, that was not the point for me. It was less about beauty and more about feelings. I like to stay true to my artistic expression, even if it does not appeal to others.
Glamour: Do you have any fashion-related rituals or superstitions you follow before a performance?
Y'akoto: I carry a black tourmaline crystal in my pockets or handbags before I go to interviews or public appearances. I love crystals; they are pretty to look at and feel good when you touch them.
Glamour: How do you balance comfort and style when choosing your performance outfits?
Y'akoto: I tend to feel comfortable when I genuinely feel good. It does not matter if I am wearing 6-inch heels or sneakers. I have to feel like a billion dollars; that's when I feel comfortable.
Glamour: Do you collaborate with designers or stylists to create your stage looks, or do you prefer to choose your outfits?
Y'akoto: I like to collaborate with others to explore my style to the fullest. When you work with talented people, you find out more about what boundaries you are willing to push as an artist. But a lot of it starts with my music.
Glamour: How important do you think fashion is to a musician’s overall image and brand?
Y'akoto: I feel like it's a choice. There are people with zero style who sell millions of records. I don't think it plays a huge role; it just has to be authentic to who they are.
Glamour: Are there any upcoming fashion trends you're excited to incorporate into your style?
Y'akoto: I don't look at fashion trends, but I like to take inspiration from fictitious characters like Morticia from the Adams family, Tinkerbell, or Sailor Moon.
Words by Kris Sowah (Cypress)
