In the latest episode of its much-loved designer collaboration series, H&M teams up with emerging brand Rokh on a collection full of elevated takes on wardrobe staples. Bringing Korean designer Rok Hwang’s exacting eye for cut and proportion to a roster of archetypal pieces, the collection promotes deconstructed workwear icons and delivers adaptable designs that encourage personal expression. The collection includes womenswear, menswear and accessories, and will be available in South Africa from 18 April at Sandton City and online from Superbalist.
“Rok Hwang has quickly established a strong identity for Rokh, winning fans for his ingenious tailoring and flattering dresses with offbeat silhouettes. We’re excited to bring his work to a wider audience with this wonderfully inventive collection,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.
Playfully subverting the tropes of 1980s office power-dressing, the tailoring template gets an unmistakable Rokh makeover alongside deconstructed corset tops and dresses and exuberant accessories. Customisable button fastenings and hook-and-eye trims are a key feature, allowing numerous pieces to be transformed by the individual. For women, the double-layer trench coat and oversized blazer with its extended metallic-notched belt are covetable signatures for the everyday, alongside statement occasionwear styles including the black corset dress with its detachable, irregularly-pleated hem. For men, the oversized multi-button trench coat gently drills down on corporate codes. An equally thinking-outside-the-box approach prevails when it comes to accessories, with graphic metallic jewellery and double-wrapped belts.
Premium qualities extend across the collection, with chrome-free leather, wool, and organic cotton, while some accessories make use of recycled brass and recycled stainless steel.
“I always focus on making my collections as timeless as possible, focusing on customisable details and decisive cuts. To see my clothes being worn in brilliantly unique ways I never imagined while I was designing them is one of my greatest pleasures. I can’t wait to see how customers engage with this fun and dynamic collection for H&M,” says Rok Hwang, creative director at Rokh.
The Rokh H&M collection will be available to shop at Sandton City and Superbalist from 18 April.
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