Ray-Ban teams up with renowned musician and style icon Lenny Kravitz for the latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created a cutting-edge inverted lens design shifting from a traditional convex lens to a concave lens. Now, this disruptive design adds new colour ways and joins forces with the Rock & Roll legend in a celebration of defying convention. The Ray-Ban x Lenny Kravitz capsule collection merges the brands most iconic shapes with Kravitz’s legendary persona in two special styles + one limited- edition.
Sunglass Hut will release 2 Special colour ways exclusively available at their national network of stores. Regarded as one of the pre-eminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human.” “As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand. It's about breaking boundaries, embracing individuality, and seeing the world from a new perspective through those innovative lenses,” says Lenny Kravitz.
Sunglass Hut kicked off this legendary collaboration in a symphony of style and sound held at Selective Live in Cape Town last week, the event was a celebration of bringing two icons together. Guests experienced the new eye wear capsule collection while taken on a musical journey of Lenny Kravitz’ music by O’Ryan Winter and The Tymers. The live performance ended with the Lenny Kravitz classic “I belong to you” featuring a guest appearance by Youngsta CPT to add a Cape Town twist to proceedings.
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