Returning from New York Fashion Week just in time, local fashion icon David Tlale showcased his latest collection at The Mall of Africa. His Edgar’s fashion range can be found in this and other selected Edgar’s stores countrywide.
Part of Edcon and Proudly South African’s Heritage Month celebrations, the Heritage through Fashion show was seen by hundreds of Saturday shoppers at the prestigious Mall of Africa, as well as by selected, invited guests and featured models, who strutted their stuff wearing outfits not only from David Tlale but from Jet, Edgars, Edcon’s Design Innovation Challenge students and the NM100 merchandise range which pays homage to Madiba’s centenary year.
“Edcon has taken the amount of locally designed and manufactured clothing, footwear and accessories in its stores from under 20% to almost 55% in recent years, and this alone is cause for celebration for the Buy Local movement,” said Eustace Mashimbye, CEO of Proudly South African. “These local ranges are an important step in the direction of providing consumers with more local choices in our shops, and teaching them about the impact that buying anything local has on job creation and the economy.”
Put together by Edcon, the Heritage Fashion Show took place in the Mall of Africa’s Food Hall and featured collections from various designers including Sonwabile Ndamase and young designers in the Edcon Design Innovation Challenge Programme whose collections are available in selected Edgars stores.
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