Menlyns “Destination Winter” campaign

YOUR WINTER WARDROBE STARTS HERE, ALL UNDER ONE ROOF - THIS SEASON, MENLYN PARK IS THE WINTER FASHION CAPITAL.

Menlyn Park Shopping Centre is transforming into your ultimate winter fashion playground with its fabulous "Destination Winter" campaign running from 28 March to 1 June 2025.

Curated to help you navigate this season’s key trends with ease and excitement, the campaign brings together South Africa's hottest celebs and influencers showing you how it's done, iconic winter destinations, and an unmatched retail offering - all under the Menlyn Park roof. Every must-have brand under one roof, consider your winter wardrobe sorted.

A shoppable fashion journey

At the heart of the campaign is a striking installation of eight bespoke fashion pods, that will give you major style inspo! Each pod is a total vibe, channeling iconic South African winter escapes – from the dreamy, earth-toned Karoo aesthetic to the modern minimalism of Johannesburg that we're obsessed with. Every pod showcases five signature looks, styled with a mix of showstopping local and international labels available at Menlyn Park Shopping Centre.

As one of the country’s largest retail destinations, Menlyn Park is your home to over 300 fashion and lifestyle stores, including luxury must-haves like Michael Kors, global icons such as ZARA and Calvin Klein (exclusive to Pretoria), and on-trend favourites like Ted Baker, H&M and BOSS. Menlyn even has its own NBA Store.

Menlyn also champions local fashion that all deserve your attention. Proudly South African brands like Bathu, GalXBoy, Konkhe Kuhamba Kahle, Ama Kip Kip, Blank Collection, Rico Studio, and Shesha positioning the centre as the ultimate destination for fashion that reflects both global trends and homegrown threads.

Trend Highlights: This Season’s Must-Haves

Menlyn’s “Destination Winter” campaign is designed to make your seasonal styling easy and accessible. From oversized-silhouettes and textured layers to the return of tailored elegance, each look has been curated to reflect what’s on-trend - and what’s wearable.

Central to the season’s palette is Mocha, Pantone’s 2025 Colour of the Year. This rich, velvety tone is woven into several pod looks, paired with everything from buttery neutrals to contrasting pops of colour. Whether it’s in the form of a luxe wool coat, structured trousers, or layered knitwear, Mocha takes centre stage as the luxurious must-have hue of the season.

Fashion by Familiar Faces

Shoppers can look forward to season’s hottest curated looks from some of South Africa’s most fashion-forward personalities:

Simoné Pretorius brings Joziwood’s slick edge to life with leather trenches, structured tailoring, and bold accessories.
Andries Pretorius gives the Karoo pod its rugged charm with earthy layers and durable fabrics.
Molife Kumona, GQ South Africa’s Editor-in-Chief, channels Winelands sophistication with soft tailoring and timeless menswear staples.
Nontando Mposo, Editor-in-Chief of Glamour, curates the Dullstroom pod with textured knits and cosy country chic.
Mareli Bentley (RHOJ) lends the Drakensberg look by channeling ice queen energy, serving icy-chic style.
Grant Kekana, Bafana Bafana star, captures the Garden Route’s forest tones with relaxed outerwear and street-ready layers.
Little Alico (RHOJ Nicci Lee Watson’s son) and Harper Pretorius (Simoné's beloved daughter) bring playful energy to the Durban pod with colour blocking and bold prints. Yes, we even have a pod dedicated to “the Littles” by “the Littles”.
Madeline Rossouw, Menlyn’s in-house stylist and personal shopper, reimagines the laid-back cool of the West Coast through breezy layers and soft-toned essentials.

The 2025 Digital Winter Trend Guide

Supporting the in-centre experience is the Winter Trend Guide, a digital companion curated by Madeline Rossouw and Menlyn’s local personalities, to help shoppers like us shop smarter. Available online at menlynpark.co.za, the guide unpacks key looks from each pod, offers style tips, and lists exact items from featured Menlyn retailers - across various price points.

“The Winter Trend Guide is all about making style feel effortless and attainable,” says Madeline Rossouw, Head Stylist for the campaign and Personal Shopper at Menlyn.

“We’ve broken down each trend, showing how you can build the look with options from stores like Forever New, local streetwear brand the Blank Collection, or international statement brands like Michael Kors, depending on your budget or taste. It’s fashion with function - and flair.”

Why Menlyn is Winter’s Fashion Capital

This campaign cements Menlyn Park as more than a shopping centre - it’s a curated experience. With immersive fashion pods, a trend guide that does the thinking for you, and access to both international and proudly local brands, there’s no better place to prep your winter wardrobe.

From Pretoria exclusives to streetwear gems, tailored classics to statement pieces, Menlyn Park delivers the ultimate winter edit - wrapped in one stylish destination.

Visit Menlyn Park Shopping Centre from 28 March to 1 June 2025 and make this winter your most fashionable one yet.