At Diesel, everything is on display. “This season, we have opened Diesel up to the world, giving uncensored access to behind-the-scenes in the days before the show. The set for our show is a live video call with Diesel fans from around the world. Diesel is a fashion democracy, so it is natural for us to reveal what is usually kept hidden,” says Glenn Martens, creative director of Diesel.
For more than 72 hours before its Fall-Winter 24 show in Milan, Diesel gave open access to behind-the-scenes areas usually hidden from view. Streaming from five different fixed cameras, anyone with internet access could watch Diesel creative director Glenn Martens and his team prepare for the show—in the atelier finalising the collection, with Martens as he fits the models, in the casting, and in the show space as the runway set is being constructed. For the show itself, the set is a live video call with 1000 members of the public around the world who would never usually get front-row access.
In a first for the fashion industry, the Diesel live stream revealed the work that is usually kept top secret. It’s the energy of the collection too: our hidden sides breaking into the open, the inside coming out. “Multiple layers—it’s what we all are,” says Martens.
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