Model, actress and activist Cara Delevingne is the face of PUMA’s new ‘DO YOU’ campaign. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for the campaign, aimed at inspiring women to stay true to themselves and make their own rules.
Cara joins PUMA’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director.
“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone.”
The ‘DO YOU’ campaign launches this month with product dropping through October from PUMA’s Running & Training and Sportstyle collections.
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