Sarah Jessica Parker is set to release a new jewellery collection with top London designer Kat Florence called The Flawless Diamonds Collection on 5 November.
And the Sex and The City star has revealed she accepted the project because jewellery is “very special” to her.
She told Vogue magazine: “It is so personal. As an actor I have to remove all of my jewellery in order to take on the characters I play. I get to a trailer for work every day and I have to take off my jewellery to play a character, to be someone else. To me, jewellery is a very special choice.”
Sarah has revealed the limited collection is not a “typical” jewellery capsule because it is divided into four sections to depict different eras, such as The Heritage Chapter to celebrate Art Deco architecture.
She explained: “Kat’s trying to create jewellery that is at a price point that is doable. That is not the typical philosophy [usually associated with] diamond jewellery. She is the opposite of the big diamond industry.”
And Sarah – who has founded her own eponymous footwear line the SJP Collection, fragrance lines including her debut scent Lovely and her recent Little Black Dress capsule called the SJP LBD – will star as the model in the jewellery line’s campaign.
And the star – who has recently launched her third fragrance Stash – insists she isn’t a big shopper despite having a huge collection of outfits and shoes, although she has revealed she is “thoughtful” when she indulges in a bit of retail therapy and questions whether she truly needs the item before buying it.
Speaking previously, she said: “I’m actually not a huge shopper. I mean I have more shoes now because I have a shoe collection, but even that I’m very thoughtful about. What do I really need? What can I borrow? What can I not live without? I’ve never, ever, ever, taken anything.”
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