As the new year dawns, it’s the perfect time for reflection, fresh starts, and setting goals for the year ahead. While many of us are jotting down our New Year’s resolutions, some of Mzansi’s favourite celebrities are doing the same, inspiring fans with their intentions for 2025. From career milestones to personal growth and giving back, here’s a glimpse into the resolutions that will guide them through the new year.
Chad Jones, content creator
Content creator Chad Jones is stepping into 2025 with big plans for growth, travel, and giving back. "This year, I’m aiming to grow my brand on socials, plan more travel, and even collaborate internationally," Chad shares. In addition to personal growth, Chad and his family are working on a new merchandise line launching early this year. "The merch is more than just a brand – it’s a way to give back," he says, noting that a portion of the proceeds will support charity. "We’re excited to keep bringing smiles and joy to the world, and I know this year holds big things for me and my family.”
Rozanne McKenzie, Jacaranda FM radio personality
For Jacaranda FM radio personality Rozanne McKenzie, New Year’s resolutions are a thing of the past. Instead, she focuses on small, sustainable changes that fit seamlessly into her life, no matter the time of year. "I don’t believe in New Year’s resolutions because I’ve never stuck to any," Rozanne shares. "I try to make small changes in my life that slowly become habits. Whether I do that in January or September, it doesn’t matter to me." Rozanne emphasises the unnecessary pressure society places on the start of the year. "We put too much on the ‘new year, new me’ idea, and that can sometimes set us up for failure," she explains. By rejecting the January rush for self-improvement, Rozanne’s approach is about creating meaningful, lasting change without a deadline.
Ben Rodrigues, musician
For pop star Ben Rodrigues, success comes from setting ambitious goals and breaking them into actionable steps. "In 2024, I set a lot of goals that felt unrealistic at first, but with hard work and faith, I not only achieved them but surpassed them," he says. In 2025, Ben’s aspirations are just as bold: "I want to hit 100 million streams on a song, secure an opening slot for an international artist I love, and grow my Instagram following to 500K, among other goals." To make it happen, Ben focuses on daily objectives like practicing music for an hour, posting content daily, and journaling every evening. "Without objectives, goals are just words on a page," he reflects. "I can’t wait to see where my dedication takes me this year.”
Carol Ofori, radio personality and author
For radio personality Carol Ofori, January is less about New Year’s resolutions and more about her birthday on the 14th. "I always have a conversation with myself on my birthday," she reveals. "It’s a check-in on my dreams, aspirations, and what I want to achieve for the year ahead." Carol views this annual self-reflection as her version of resolutions, focusing on making her dreams come true. "I take this time to chart my course for the year, and it’s something I look forward to every January," she adds, showing that resolutions can take many forms.
Kim Jayde, media personality
Media personality and entrepreneur Kim Jayde is starting 2025 with momentum, building on the success of late 2024. "This year, my career will take me around the world as I grow my business and personal brand," she shares. Kim’s passion for uplifting African talent remains central to her mission. "I’m excited to continue showcasing the incredible talent our continent has to offer," she adds. "It’s going to be a magical year – I can just feel it."
Whether through small, consistent changes or ambitious goals, these celebrities are starting 2025 with purpose and passion, offering inspiration for all of us to dream big and stay true to our unique paths.