In honour of Women's Month, Revlon reflects on its rich history of empowering women to live fully, freely, and with purpose in whatever form. The "Revlon Iconic" campaign has started with a digital extravaganza featuring a captivating CGI twist that promises to mesmerise audiences, a first for the brand in South Africa.
Founded in 1932, Revlon created a more liberated beauty that embodies action, independence, inspiration, and purpose. For nearly a century, the brand has celebrated the uniqueness and power of women, using its values to create a world where everyone can live their truth. Every product amplifies voices, challenges conventions, and breaks barriers in areas where change is most needed. Revlon's work focuses on diversity, equity, and inclusion, responsible stewardship towards our planet, and building community through philanthropy, wellness, and outreach.
"The human story behind Revlon liberates and pays homage to the fearless in all of us—the independent, the joyful, the free, the unstoppable. It celebrates all the unapologetic facets of who we are that make us fearless in every way. This campaign speaks to our core loyalists who fearlessly lived through the 70s, 80s, and 90s, while actively recruiting younger consumers who are redefining fearlessness on their own terms." said Heather Goate, Marketing Director Revlon South Africa.
This campaign highlights the strength, activism, and social movement that Revlon stands for. Today and every day, Revlon is proud to celebrate the iconic women in our community who live boldly, as we've done for 92 years.
