GUESS reveals a new chapter with the launch of GUESS ICONIC, a transformative fragrance for Women. The fragrance translates classic GUESS values of a young, sexy and timeless lifestyle while merging it with sensuality, glamour and sophistication. With modern femininity at the forefront, GUESS ICONIC ignites inspiration to hone one’s inner radiance, luminosity and unwavering confidence.
The GUESS ICONIC Woman illuminates every room while fearlessly embracing her power and inspiring others to do the same. Her aura of confidence proves that the world is her canvas to paint with grace, resilience and a spirit that knows no bounds.
THE FRAGRANCE:
Embodying limitless possibilities, GUESS ICONIC Eau de Parfum radiates a captivating blend of inner strength and elegance through Floral charm. Upon first impression, notes of Pink Pepper, Lilybelle Captive and Mandarin sparkle with bubbly allure. Fascination continues through to the heart of the fragrance where tasteful florals of Orange Blossom, Ylang-Ylang and Geranium as well as notes of Calibrian Bergamot and Marine Accord take center stage. For a sophisticated signature, a warm base of Amber, Moss, Globalide, Musk and Ambrox enwrap the skin as the final sign-off.
“GUESS ICONIC captures the essence of curiosity and the surprising beauty of discovery. A solar white flower grows unexpectedly through salty, sunbaked rock and sand, both captivating and charming in its simplicity. The saltiness of the Marine Accord as well as the Pink Pepper
Madagascar contrast the delicate sweetness of the Orange Blossom and Ylang-Ylang, all warmly rooted in a base of Musk and Amber,” stated
THE DESIGN:
GUESS ICONIC reimagines the iconic GUESS elements of subtle, soft details of leather combined with the curves of woven rope and golden accents to create a luxurious and unique bottle. Fixed to the front of the bottle, the Iconic G charm sparks pure elegance as the key focal point. The fragrance is housed in an equally as eye-catching satin-finish carton with an embossed leather texture and refined gold detailing for a seamless parallelism between box and bottle.
THE CAMPAIGN:
Fashion Model Liza Makhu (@lizamakhu) shines as the GUESS ICONIC Woman.
Shot by: Alina Troyan. Videographer: Patrick Invernici.
The GUESS ICONIC Eau de Parfum for Women will be available in 100mL, 50mL, 30mL launching exclusively in GUESS stores and online at www.guess.com beginning April 2024.
Instagram: @bacher_andco.
Paid Article with Guess fragrances.
