2020 has been a lot for everyone, so this summer is one that all of us are looking forward to and what better way to celebrate it than finding a spot that will inspire you and replenish you.
That is message is at the core of the just-launched #HiddenGem campaign by Volvo South Africa. To celebrate the most important summer of our lives after lockdown, and start the campaign the luxury car brand has partnered with award-winning fashion designer Rich Mnisi, for a collaboration we didn’t know we needed.
Allow us to introduce you to the Rich Mnisi custom-designed Volvo XC40 which has the right kind of subtle sexy elegance, is funky and catches your eye.
“#HiddenGem is built around one pertinent idea: that, after all, we have been through, summer and the ability to move are more precious than ever before. The need for us to work together to limit the spread of a virus has given our perspective of safety a new meaning. This summer we will take to our cars, more than to planes or trains, to enjoy the beauty of the outdoors safely once again. We will do this in order to reunite with family and to revisit our places of importance and meaning – our #HiddenGem,” Charmagne Mavudzi, Head of Consumer Experience at Volvo Car South Africa explains.
The stylish and unique vehicle was revealed at a brunch hosted by Volvo Car South Africa and champagne lifestyle brand GH Mumm at the newly opened #HiddenGem, Pablo restaurant, in Mint Hotel, Sandton. This is the first time that Volvo has collaborated with Mnisi.
