Hennessy - the world’s leading cognac brand - has commissioned South African street-turned-studio artist Faith XLVII (read as Faith 47) to complete its iconic Mural Trilogy.
The trilogy has been seven years in the making and pays tribute to South African game-changers. It features Nelson Mandela, depicted by international artist Shepard Fairey in 2014 (Braamfontein); Yvonne Chaka Chaka, brought to life by Portuguese street artist Vhils in 2018 (Maboneng); and now, Faith XLVII’s tribute to women, which was unveiled on 22 April on Smit Service Rd in Braamfontein.
The spectacular mural is just another expression of the continued affiliation between Hennessy Very Special and urban culture. Last year, the Maison Hennessy announced its global collaboration with Faith XLVII for the design of its tenth annual Hennessy Very Special Limited Edition. As the guest artist, Faith XLVII was also the first female voice and first South African to join the Limited Edition series; a formidable artistic lineage that features internationally acclaimed talents such as Felipe Pantone, Vhils, JonOne, Shepard Fairey, Os Gemeos and Futura.
Khomotso Ledwaba, Brand Manager for Hennessy SA, says, “We are proud to continue our partnership with this global talent. Who better than Faith XLVII- a fellow South African and embodiment of our Never Stop. Never Settle brand philosophy - to complete the Mural Trilogy.
“As an artist, activist and game-changer in her field, Faith XLVII builds on our longstanding commitment to forge ties with pioneers of urban culture. It has been a privilege to work with her and to reflect on the artistic synergies between both herself as an artist and us as a brand. It’s an important moment for us in our ongoing effort to partner with artists who are part of a global movement.”
In the final installment of the trilogy, the brand continues to explore the alchemy of the artistic process, as it collaborates with Faith XLVII to pay tribute to powerful South African icons.
“Following the themes of the Shepard and Vhils murals, who both celebrated iconic South African figures, Mandela and Yvonne Chaka Chaka, I decided to honour the women of Johannesburg,” says Faith XLVII.
“The woman who has to navigate this great city, with its booming culture and its bustling streets. Who has to earn a living, often supporting others while still keeping her mind focused on her dreams and abilities. Who has to deal with the constant struggle of staying safe and overcoming many challenges while still striving to be liberated and independent. She who brings life, wisdom, culture and shine to our lives - in the form of our sisters, friends, mothers, daughters, lovers, girlfriends, wives, aunts and grandmothers.
This woman is the hero of the city, of our country and it is to her that my mural is dedicated to,” she concludes.
The public will be able to view the mural in Smit Service Street, Braamfontein.
