BOSS Parfums is unveiling their latest fragrance, BOSS ALIVE, a scent created by women, for women.
BOSS ALIVE was designed to celebrate the feeling of living in the moment, a fragrance that offers a fresh take on feminine freedom.
Bottled in a sleek flacon designed by German jewellery maker Amelie Riech, the BOSS ALIVE fragrance inspires joy with its signature scent trail created by renowned perfumer Annick Ménardo. The woody Eau de Parfum features notes of energetic Apple, sharp Blackcurrant, sun-kissed Plum and warm Cinnamon that remind the wearer that life is best lived vibrantly.
The additional scents that make the fragrance that inspires all independent Hugo Boss women to live life to the full every day include Madagascan Vanilla, Indian Jasmine Sambac, Thyme and vibrant, strong woods such as Chinese Cedarwood and Alaskan Goldenwood. Find out more about the fragrance here.
Starring four multi-hyphenate creatives, namely Emma Roberts, Laura Harrier, Bruna Marquezine, and Chloe Bennet, the inspirational BOSS ALIVE campaign seeks to uncover the multifaceted face of the BOSS woman, a woman who is carefree, confident and inspired.
The campaign is entirely created by female talent both behind and in front of the camera and poses the question “What makes you feel alive?”. The focus of the BOSS ALIVE campaign is on inspiring women worldwide to believe in themselves, follow their passion and forge their path forward.
“As an actress, I’m used to playing a character so it was liberating to be myself for this campaign. I felt so confident while we were shooting and there’s really no better feeling than that,” says Emma Roberts.
Brazilian actress Bruna Marquezine added, “I love the way in which the campaign depicts the feminine universe, especially aspects such as complicity and friendship among women.”.
Additionally, a documentary film spotlights the female creative talents behind the fragrance and its campaign. Perfumer Annick Ménardo, flacon designer Amelie Riech, director Rebecca Zlotowski and photographer Collier Schorr join the four campaign talents in talking about their moments of self-fulfilment, self-realization, bold moves and happiness.
However, most importantly, what makes you feel ALIVE? Watch Sarah Langa take you through what makes her feel live.
BOSS ALIVE Eau de Parfum is available in 30ml, 50ml and 80ml. Find out more about the fragrance here.
