This past week, Fenty Beauty and Fenty Skin staged the biggest synchronized beauty launch across 8 countries on the African continent, with South Africa being one of them, on Friday, May 27th, 2022.
To commemorate this momentous occasion, the brand was the first beauty brand to take over the façade of Nelson Mandela Square in Sandton – a central destination in honour of one of the most celebrated late presidents of South Africa - with a 3D Projection showcasing their iconic products and Africa campaign visual assets, featuring one of the visual of the brands’ CEO and founder, Rihanna.
The projection was available to be viewed by the public from Friday, May 27th to Sunday, May 29th, from sunset to 10 PM, daily. Fenty Beauty Global Makeup Artist, Hector Espinal, hosted the official launch party for celebrities, influencers, retail partners and media alike, dubbed “Fenty Club”, in Johannesburg where over 300+ attendees discovered the Fenty Beauty and Fenty Skin product offering and danced to the sounds of Uncle Waffles, DBN Gogo, and Kamo Mphela.
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of” Beauty for All.”. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.
“I am a proud Bajan who feels a close connection to Africa and to its people. I’ve had the pleasure, the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to 8 African countries and then hopefully more in the future – means so much to me.” Rihanna.
The entire assortment from both Fenty Beauty and Fenty Skin is available from May 27th, 2022, at Edgars Beauty stores nationally. You can now shop both in-store and online for bestsellers like the Fenty Skin Start’r Set – Rihanna’s daily 3-step skincare routine, Fenty Beauty Pro Filt’r Soft Matte Foundation – the foundation that changed the game with 50 true to colour shades, Gloss Bomb Universal Lip Luminizer – a must-have lip gloss that offers an explosive shine, without the stickiness, and Killawatt Freestyle Highlighter – the ultimate radiance for face and eyes.
Take a look inside the event:
