“Every launch is exciting— we're all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” - Rihanna
“Edgars, like Rihanna, believe that fashion and beauty should be inclusive attainable and available to all, so aligning with Fenty Beauty and Fenty Skin as retail partners in South Africa made perfect sense,” says Norman Drieselmann, CEO of Retailability Fenty Beauty and Fenty Skin will be available from Friday, 27 May through 10 Edgars stores across South Africa and will also be available online at www.edgars.co.za.
With a roll out to more stores as the year progresses. Edgars, Fenty Beauty and Fenty Skin are thrilled to host Beauty Talks with Hector Espinal, Fenty Beauty’s Global Makeup Artist. Before being hand-selected by Rihanna to represent the brand around the world as Fenty Beauty Global Makeup Artist, Hector served as a Sephora PRO Artist for 5 years, traveling the globe on behalf of the beauty retailer.
As a Sephora PRO Artist, Hector possessed their highest level of artistry, creating the looks for campaigns, educating staff, and participating in local and national media and consumer events. Since being chosen out of hundreds of artists by Rihanna to join the Fenty Beauty Global Artistry Team, Hector has been an integral component of the brand’s industry-shaking launches and growth. His keen eye, relentless passion, and unmistakable ability to highlight models’ natural beauty in unique ways are employed through beauty looks for campaigns, social media tutorials and videos, product expertise and more.
Hector also serves as the lead artist for special events like NYFW, hosts artistry classes, develops educational tools to personally train thousands of Sephora makeup artists worldwide, and plays a critical role in product development. As a proud Dominican and native New Yorker, Hector believes in the powerful sensuality of makeup and infuses his urban and Latino heritage into a glamorous makeup vision, both on and off the runway, and on his celebrity clientele. Hector has been quoted and his work has been featured in top publications around the world including Allure, Elle, Vogue, InStyle.com and GRAZIA.
Hector’s Fenty Beauty Must-Have: Pro Filt’r Instant Retouch Concealer The exclusive Beauty Talks will take place in Johannesburg on 27 May and in Durban on 28 May. Exclusive tickets will be available through www.webtickets.co.za at R750 each and will include an inspiring session of makeup artistry, a goody bag and an Edgars voucher worth R750 for your first Fenty Beauty and Fenty Skin purchase. Tickets are limited so secure yours now. On Friday, 27th the selected stores open at 7:00 am and the first 100 customers by store will each receive a complimentary Edgars voucher to redeem against their first Fenty Beauty and Fenty Skin purchase.
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