At the heart of Barcelona’s HUAWEI Innovation Launch, two of the world’s most iconic athletes—Sir Mo Farah - Huawei Wearable Product Ambassador and Tatjana Smith South Africa’s Most Decorated Olympian—come together to showcase more than just medals. Both champions are redefining fitness with HUAWEI’s latest wearable technology, sharing their personal experiences and excitement about how this cutting-edge tech can revolutionise everyday fitness for all.
In the world of sports, few names resonate with such legendary status as Sir Mo Farah and Tatjana Smith. Both are Olympians, both are world record holders and today, they stand together as HUAWEI wearables campaigns brought together at the HUAWEI Innovation Launch in Barcelona.
The two athletes, from different sporting disciplines, have a shared understanding of what it takes to be the best and how technology, like the wearables they champion, can change the lives of athletes and regular users alike.
For Sir Mo Farah, who has long been associated with HUAWEI’s wearable products, the partnership has evolved beyond mere ambassadorship. He genuinely uses the technology every day and speaks to its impact. “Honestly, it’s amazing to be an ambassador for HUAWEI, not just starting now, but for many years,” he shares. “The watch’s capabilities, from tracking my stride to sleep monitoring, have been incredible. As an athlete, you need as much information as you can get. It helps you understand your body better and shows you areas where you might be pushing too hard or not enough.”
Farah’s dedication to his craft has earned him numerous accolades, but it’s his unrelenting focus on improvement that stands out. He recounts the importance of data in his training, expressing how tools like wearables could have helped him early on. “If I had this information earlier in my career, maybe I could have avoided some mistakes or pushed a little harder where needed. It’s that detail that sets elite athletes apart.”
Tatjana Smith, the South African swimming sensation echoes this sentiment. Despite being relatively new to HUAWEI wearables, her experience with the technology has been eye-opening. “It’s my first time having a smartwatch, and I’m really enjoying it. Coming from South Africa, we don’t always have access to the highest-tech equipment, but with the watch, I can now see the small details that can make a big difference. For instance, if I feel tired, I can check my sleep data and understand why.”
Smith’s rise in the swimming world has been meteoric, particularly with her stunning performance at the Tokyo Olympics, where she took home gold. However, the demands of her sport, both physically and mentally, have been immense. She shares how using the HUAWEI wearable has brought new insights into her training. “Before, it was more about how I felt, but now I have tangible data to back it up. It’s not just about swimming fast; it’s about knowing how to recover, how to rest, and where I can improve.”
The HUAWEI Innovation Launch in Barcelona isn’t just another event for these two champions. It’s a meeting point where their stories of discipline, sacrifice, and ambition intersect with the potential of technology. They are excited to share their thoughts on how wearables can inspire the next generation, not just in elite sports but for anyone looking to be more active.
“For me, it’s not just about elite athletes having access to this technology,” Farah explains. “What’s great about the HUAWEI watch is that it’s available to everyone. It’s about giving everyday people the same insights that athletes use, so they can improve their fitness, their health, and their well-being.”
