adidas Originals has given its most iconic clothing collection, adicolor, a fresh new spin! Initially created in the 70’s, the range is an immediately noticeable emblem of street and sports culture. Now, it’s making an epic comeback to be the hottest urban collection of the moment- one that the new generation of style enthusiasts will be crazy about.
adicolor includes a curated variety of the leading adidas designs that have emerged over the past few decades. Timeless items are reinterpreted to suit a modern wardrobe, with pioneering fabrics and enhanced fits. The collection playfully combines the colours of years gone by with those making a statement today, and livens up branding with a modification of the logo size and placing the logo in unconventional positions.
The ideal example of a refreshed piece from the adicolor range is the Firebird Tracksuit. It’s given a new lease of life with an injection of two very special adidas sports shades, Black and Legend Marine.
The Firebird Track Jacket, an adidas icon, boasts a glistening finish thanks to its lightweight, tricot material. It also features a retro stand-up collar and a trefoil logo on the chest. Three stripes running down the sleeves finish off the look. These signature stripes appear on the Firebird Track Pants too, along with the trefoil logo. This garment’s relaxed fit, ankle zips and polyester tricot material is a nod to its 90’s roots.
The worldwide campaign showcases the cheerful spirit of adicolor and embraces colour in both expected and unforeseen ways. The collection surpasses cultural boundaries and the limits of time to reimagine itself and make its mark in ever-changing environments. adicolor may take colour seriously, but is always game for making fun of itself.
The Firebird Track Jacket will set you back R899, while the Firebird Track Pants is priced at R799. Grab yours from an adidas Originals store or on www.adidas.co.za.
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