Style is a subjective topic and often misinterpreted by those who play it safe. Fashion comes in different categories, that form part of cultural aesthetics. Born out of the hip hop culture streetwear has evolved to a popular fashion style, with great influence from the United States of America and Asian region. We take a look at some of out favourite local streetwear brands based in the Mother City.
Broke
Founded by Andile Dlamini and first established in 2016 - Broke is one of the coolest brands to wear. Their most sought after item is the B cap which religiously sells out every-time it goes on sale. The brand prides its self in building a diverse community using innovative ideas while pushing their brand beyond the African boarders.
Art Club & Friends
Gender neutral brand founded by Robyn Keyser who wanted to build a brand that all artists can call home. Art club and Friends caters for non-conformists and individuals who do not abide by the status quo.
Afrogrunge
Afrogrunge is the brain child of Anitha Hlazo who found solace in creating garments inspired by the grunge aesthetic. The brand is a blend of black culture with the subersive allure of grunge. Embracing studs, piercings, and thrifted treasures.
Maylee
Maylee is a contemporary womenswear label blurring the lines between streetwear and high fashion. Cool laid back silhouettes in beautiful rich fabrics and higher end silhouettes in typically non high end fabrics play on the over encompassing theme of contradiction, mixing highs and lows throughout collections.
Float Apparel
Inspired by travel, photography, music, culture and creativity as well as the people that surround them, Float is a collaboration of friends wanting to express their lifestyle through a brand. The Float mission is to merge style and functionality into a lifestyle that transcends the norm.
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