The modeling industry is one of the most competitive industries in the world. With thousands of models vying for a limited number of spots, it can be difficult to stand out and make a name for oneself. Those that have achieved such notoriety tend to possess something that distinguishes them from the rest of the crowd. The likes of Emily Ratajkowski, Kendall Jenner and Cara Delevingne have set a new precedent for the industry -- the melding of looks and personality. Now, more than ever before, top models need to have more than looks alone to stand out.
Breakout model Amber Lyon, has both in spades. The 26 year old New Zealand model, has made a name for herself in the industry not only for her long legs and unique look -- but for her disarming personality. Lyon’s career began when she was scouted at age fifteen. After debuting at New Zealand Fashion week, she remained in her home town before traveling to work in Europe and Australia. Lyon quickly gained notoriety for her charismatic personality and creative professionalism on set which has set her apart from other models in the industry.
Since then Amber has worked with many iconic brands including Chloé and Trelise Cooper, shooting with some of the biggest photography names in the industry such as Caleb & Gladeys and Jordan Owen. The now seasoned model boasts an impressive portfolio, having shot everything from high fashion campaigns to glitzy runway shows.
The modeling industry has completely evolved since the days of replaceable models.
Now, more than ever, models have the ability to market themselves and share their voice with the world. Lyon has done so through sharing mindful thoughts and positive words with her online audience of over 160,000. A refreshingly thoughtful approach amidst the anxious chaos of social media.
In between shooting campaigns, Lyon can be found in her hometown Auckland, New Zealand. The model likes to use the time off to centre and recharge with family and friends.
