The most talked about adverts: The good, the bad and the controversial:
Sport:
In a new ad for Nike, called “Until We All Win,” Serena Williams draws upon her successes—especially those that some claim hold contradictions—to support, lift up, and encourage other women. It might be the most empowering thing you see all weekend.
In the ad, she narrates the contradictions that she’s faced while carving out her own path in the world and the obstacles people have tried to put in her way.
Most people responded to the ad saying it brought them to tears and said it was one of the most honest adverts they’d seen in a long time.
Watch it here:
Xenophobia:
If there’s anyone over the years that have made name for themselves in the field of controversial ads it’s Nandos. The fast-food brand found themselves in the thick of things in 2012 when they tried to air an advertisement promoting diversity and anti-xenophobia. But things didn’t quite go to plan. The advert featured South Africans of diverse ancestry disappearing into puffs of smoke with only one Khoisan left in the end. It ends with the Khoisan saying: “I’m not going anywhere. You *$@#* found us here.”
Wow.
Needless to say, the SABC refused to use the ad and as a result, it never made it to air.
Want to see what we’re talking about? Watch it here:
undefinedRacism:
The charity known as Feed A Child was responsible for one of the most racially controversial adverts ever in 2014. The ad, that was met with outrage, shows a black child being petted and fed treats like a pet dog by a rich white woman. According to the creators of the ad, the message they wanted to convey was that the average domestic dog eats better than millions of children.
undefinedFashion:
This one happened back in 2011 but people are still talking about it today. Designer Marc Jacobs was accused of sexualizing Dakota Fanning in his ad for is the fragrance Oh, Lola.
The Advertising Standards Authority received several complaints after seeing 17-year-old actress Dakota Fanning posing with an oversize bottle of the scent between her legs. The complaints stated that she was being portrayed in an irresponsible and sexualised manner.
Global beauty manufacturer Coty – which made the perfume – admitted the image was ‘edgy’ but denied Dakota looking underage or was being inappropriately sexualised.
The ad was later pulled.
See the behind the scenes here:
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