After the incredible success of last year’s season, the highly anticipated GLAMOUR Women of The Year Awards: The Game Changers edition is back this November for another unforgettable evening of celebration.
Mark your calendars for November 23rd, when we’ll come together to honour the outstanding achievements of powerful women across diverse fields—recognizing their influence, resilience, and the journeys that inspire us all.
We are thrilled announce Benefit Cosmetics as our exclusive partner for this year’s GLAMOUR Women of the Year awards. This collaboration is all about celebrating shared values of empowerment, diversity and innovation. Just as GLAMOUR champions women who inspire and uplift, Benefit is committed to crafting exceptional beauty care solutions for the confident, modern woman who knows her worth and wants only the best.
We caught up with Benefit Cosmetics to get the inside scoop on this groundbreaking partnership and and gathered expert advice on using their legendary brow products.
Why have you chosen to partner with GLAMOUR on this event?
At Benefit Cosmetics, we believe in celebrating who you are with instant beauty solutions that empower and inspire. Our commitment to supporting women-led initiatives stems not only from the vision of our founders —two incredible women who dared to chase their dreams—but also from our belief in the power of women. We champion independence, free thinking, and the courage to break boundaries, forging paths that are uniquely your own. As a proud sponsor of Glamour's Women of the Year, we reaffirm our dedication to embracing individuality, helping you feel confident and joyful, and empowering you to take on the world.
What reasons does Benefit have for viewing awards like WOTY as significant, and why do they prioritize supporting women overall?
Awards like Women of the Year are incredibly important to us for several reasons. First, they acknowledge and celebrate the incredible achievements of women in various fields, inspiring others to pursue their passions and dreams. By recognizing these trailblazers, we contribute to a culture that uplifts and empowers women. Benefit has always been about confidence, creativity, and community. By championing women's accomplishments, we reinforce our commitment to fostering an environment where women feel valued and supported. This not only strengthens our brand but also helps to create a more inclusive and diverse industry. Ultimately, WOTY awards serve as a reminder of the impact women can make, and we are proud to be part of a movement that celebrates their contributions and inspires future generations.
Guidelines on using Benefit brow products
“ No brow hair? No problem! Whether you’ve plucked your brow hairs when you were a teenager or are slowly, but surely losing your brow hair, Benefit products will help you create a complete brow look everyone will believe.
Using an ultra-fine brow pencil like Precisely, My Brow Pencil will give you natural hair-like strokes with a few singular flicks throughout your brow. The combination of the ultra-fine tip and the perfect amount of creaminess in the formula allows for precise application without any skipping or smudging.
HOT TIP: To find the right shade for you, select one shade deeper than your natural brow hairs to allow you to flick the pencil through the brows using less pressure, while still getting product pay-off. This results in the super thin, hair-like strokes we're aiming for.” – Jared Bailey (Global Brow Expert)
