Made to perform. Made by Artists. Made for YOU.
MAC’s iconic bespoke collection of Pro-crafted shades and textures addresses every skin tone, every lifestyle, every climate…and Every Shade of You.
With foolproof formulas in up to [67] all-inclusive, colour-true shades, M•A•C Studio Fix has a foundation for everyone.
“Studio Fix is one of the legendary M•A•C products that, whilst being inspired by the needs of makeup artists working on camera, resonates with consumers in their everyday lives due to its instant pigment coverage and long-wear, fade-free formulas,” says Terry Barber, Director of Makeup Artistry. “The joy of the entire Studio Fix portfolio is that it focuses on instant results, easy application, low-maintenance formulations and precision skin tone matching.”
Its built-for-real-life benefits have won Studio Fix its cult status. Pore-minimizing, oil-controlling, long-wearing, non-caking, skin-smoothing, hydrating and a soft matte finish: Studio Fix is the ultimate democratic foundation. As Barber aptly describes, “It’s truly a people’s product.”
“Since its inception, Studio Fix was designed to cater to all skin colours in its shade range,” adds Barber.
“As M•A•C understood the need to create undertone-specific shades that enabled more accurate matching for consumers in different parts of the globe, the franchise has grown considerably in its shade options over the decades.” Hence today, Studio Fix Fluid SPF 15 is available in [67] skin-true shades. “It’s a unique curation of shades that truly represents the M•A•C ethos of ‘All ages. All races. All genders,’” says Barber.
M•A•C believes that a perfect foundation match – regardless of skin colour or tone – should be a given. Befitting our values of diversity, relatability and inclusivity, the Studio Fix lineup proudly honours every aspect of people’s identities. No boundaries, no prescriptions – we celebrate and support all styles, all identities and all levels of creativity with products that encourage and allow you to express your authentic self, your way.
MADE FOR YOU: THE M•A•C STUDIO FIX FAMILY
STUDIO FIX FLUID SPF 15: The classic that inspired a cult. This modern lightweight, natural matte foundation “allows wearers to dial up or dial down the coverage and reach any desired finish from natural and dewy to super-perfected glam,” says Barber. Stays put for an uncompromising 24 hours.
STUDIO FIX POWDER PLUS FOUNDATION: A one-step pressed powder and foundation in [53] shades that gives skin a 12-hour ultra-matte finish while controlling shine and without causing acne. “The original 90s classic, this foundation was – and still is – a game-changer in how it’s an easy one-step application for instantly flawless skin,” explains Barber.
STUDIO FIX TECH CREAM-TO-POWDER FOUNDATION: This lightweight, sweat- and humidity-resistant foundation has a transformative texture that provides medium buildable coverage with a natural matte finish. Available in [42] all-inclusive, colour-true shades.
STUDIO FIX 24-HOUR SMOOTH WEAR CONCEALER: This lightweight liquid concealer offers 24-hour wear with medium-to-full buildable coverage and a natural matte finish. “It takes away much of the hard work in camouflaging blemishes and the undereye area with a durable, stable formula that can literally be dotted on and tapped into the skin with little effort,” says Barber.
NEW STUDIO FIX MATTIFINE 12HR SHINE-CONTROL PRIMER: The latest addition to the family, this mattifying primer “makes pores invisible, controls oil and shine, anchors foundation for longer wear and gives the kind of soft-focus, velvet finish that previously could only be achieved with powder – a new essential classic,” says Barber.
NEW STUDIO FIX FLUID SPF 15 / MINI M•A•C: Gift yourself or share the love with this mini-sized, modern lightweight, natural matte foundation with shine-controlling, medium-to-full buildable coverage and 24-hour wear. clean and mattified. It’s designed with oily skin in mind and is sweat- and humidity-resistant.
Availabe in South Africa at any M•A•C store or online at maccosmetics.co.za.
Images supplied
