Kamo Mphela was at the forefront of pioneering the AmaPiano era, a music genre that has taken the world by storm. Her music and signature dance moves continue to captivate audiences across the globe. She has also managed to capture the attention of brands, most recently, tech giant, Samsung. There are many reasons we love her, here, we list five.
She stands on business
Kamo Mphela continues to solidify her presence in the music scene with her chart topping music. She has evolved tremendously from the young woman who captured the attention of South Africans with her electrifying dance moves on Instagram. Her innovative approach to her craft positions her as simply a force. Having played an instrumental role in the success of Amapiano which has become a global phenomenon, she says collaborating with other artists has been crucial in shaping her music style. (Page 79)
Her electrifying dance moves
Her iconic dance moves have become synonymous with her music. About balancing the art of dance with her musical expression, she says, “Dance is the heartbeat of my music; it’s the rhythm that breathes life into every note. Balancing movement with music is like a conversation between body and soul, elevating my performances to unforgettable experiences where every beat is felt, not just heard.” (Page 79)
Her approach to making music and youth empowerment
It’s rare to walk into a space and not hear an Amapiano track, and Kamo will definitely feature on the playlist. She affirms that her music is about joy, celebration and empowerment. “It’s more of a positive vibe and energy that I want fans to feel while listening to my music.” Cognizant of the significant role she’s played in pioneering a new era of music, her advice to use social media to promote their craftsmanship for more recognition. Emphasising the importance of studying the music industry and being more informed. (Page 79)
She’s a whole mood
If you’ve seen Kamo Mphelo perform live onstage, you’ll agree that she has fire energy. She brings her A-game, and is able to keep the crowd entertained throughout her set. Her performances are also quite engaging. It was no different at the recent launch of Samsung’s Galaxy A Series where Cassper Nyovest passed her the baton as the new generation of Awesome, alongside YoungstaCPT. As a brand ambassador for Samsung’s Galaxy A Series, she brought the same energy to the campaign. “Blending Amapiano with my style brings a fresh, zestful vibe to the campaign,” she says. (Page 80). Her magnetic aura is larger than life yet she remains grounded.
Her innovative approach
Kamo’s versatility and cross-generational appeal make her the ideal ambassador for Samsung’s Galaxy A series. Aware of this remarkable feat, she says, “It’s an electrifying honour. It’s so thrilling to be associated with such an iconic and innovative campaign. Aligning my music with cutting-edge technology is the best decision I’ve ever made.” Her success can also be attributed to the power of technology which allows her to showcase her skills, maximising her exposure. (Page 80).
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