The time has come: The Mugler H&M collection has finally landed and it's go go go for anyone and everyone with an admiration for either brand.
A high-street designer collaboration that has had us all on tenterhooks since it was announced back in February, the H&M x Mugler launch day (AKA today, the 11th May) is surely going to go down in fashion history.
Teaming with the iconic French fashion house for a limited edition line-up of celebrity-approved silhouettes and accessories – and gearing us up to unleash our inner Beyoncé / Cardi B / Doja Cat in head-to-toe mesh, structured denim and lycra – H&M has well and truly outdone itself.
If you're stuck on what to order (the whole collection, surely?) we managed to secure a pre-launch invite to the H&M Showroom for a good ol' fashioned try-on. Our favourite pieces that stood out? The mesh-panelled bodysuit, corset-style mini dress, leather trench coat and velvet peplum dress among others.
H&M is, of course, already well-known for its major designer label collabs. The Scandi retailer has previously launched collections with fashion houses including Karl Lagerfeld (2004), Erdem (2017), Balmain (2015), Simone Rocha (2021), Moschino (2018), Giambattista Valli (2020), Jimmy Choo (2009), Versace (2011), Stella McCartney (2005), Isabel Marant (2013), Marni (2012) and Maison Martin Margiela (2013).
Adored by everyone from Megan Fox and Kim Kardashian to Bella Hadid, Kylie Jenner and Dua Lipa, the couture house of Mugler is one of the biggest partners H&M has ever teamed up with thanks to creative advisor Ann-Sofie Johansson.
“H&M is proud to share that its next designer collaboration will be with the house of Mugler,” read the statement.“The Mugler H&M collection, crafted under the direction of Mugler's Creative Director Casey Cadwallader, will encapsulate the unique and vibrant spirit of Mugler. The collection will be available online and in selected stores in Spring 2023.”
“H&M's history of designer collaborations is legendary and pioneering. For nearly two decades, H&M has been democratizing high fashion by offering global audiences the chance to own special pieces of high-end designer history.”
If there was a degree in the art of creating excitement around the release date of a collaboration, its Mugler H&M that would teach it. Since the initial announcement, the two brands released a campaign starring Jerry Hall and a ‘Music Sounds Better With You’ music video that answered everyone's burning questions. Then there was that ~pretty~ major runway show in New York put on to celebrate the collection ahead of its launch. Everyone from Pamela Anderson to Precious Lee, Charli XCX, Chloë Sevigny and Lourdes Leon were sitting front row, of course, in head-to-toe get-ups from the collection, further solidifying everyone's anticipation.
Walking the show wearing the clothes, necklaces and accessories were the likes of Jill Kortleve and Irina Shayk, while Shy Girl, Amaarae, Eartheater, Arca and Total Freedom all performed.
After that? The high-street favourite, cherished for its Remake designs, took to the city of London and hosted an exclusive and intimate dinner with celebrities, influencers, editors and media to get us hyped even more. Attendees included Leomie Anderson, Nikki Lilly, Abby Roberts and Nikkita Chadha.
The cherry on the top of the H&M x Mugler cake? From the drip-fed campaign imagery releases to the celebrity-endorsed lookbook teasers, the Swedish brand has made sure its womenswear and menswear pieces are as size-inclusive as all of its other lines. It seems we can expect to see lots of Mugler's iconic tailoring, panelled denim, cut-out bodysuits, logo T-shirts and cinched waists available in sizes UK 6-22 (XS-XXL). We're certainly not complaining.
Sold? If you've not already opened a new tab to the Mugler x H&M collection on hm.com directly, scroll down and shop it below. Fast. Those affordable price points mean its going to be a sell-out.
This article was originally published on Glamour UK.
