G-Star RAW presents its latest project, ‘Denim Drags,’ partnering with costume design studio The Nightmare Disorder. The progressive denim brand has once again pushed the limits of denim with custom-made outfits for international drag icons Shea Couleé, Envy Peru and Hungry. Speaking to G-Star’s dedication to craftsmanship, the couture pieces feature intricate details and innovative constructions, a nod to the art of drag.
The Nightmare Disorder
G-Star partnered up with The Nightmare Disorder, a niche design studio founded by Benji Nijenhuis and partner Nemo Cheminée. Besides running his own label, Nijenhuis also works as a pattern maker at G-Star, the perfect bridge between the brand’s denim expertise and the world of couture.
To match the drag queens’ characters and vision, The Nightmare Disorder designed three individual outfits. The custom-made designs are entirely crafted with denim, the world’s most democratic and rebellious fabric.
Behind the looks
Created for Shea Couleé, the ‘Trophy Gown’ is a voluminous dress with sculptural elements inspired by 2000’s Paris couture. The statuesque dress features an exaggerated version of the G-Star Elwood knee pad wrapped around the legs.
Designed for Envy Peru, the ‘Disco Dreamer’ is an ode to the ‘70s, the era of disco, where designers like Paco Rabbane and artists like Cher were having their momentum. The short dress contains over 2,000 metal rings, reminiscent of the hardware typically used in jeans. The giant headpiece is arguably the eyecatcher of the outfit – made with titanium, the crown features laser-printed denim feathers.
The look created for Hungry comes from the fascination with metropolitan cities, crowded with people wearing denim. ‘Anatomical Distortion’ plays with that feeling by fusing multiple bodies into one shape.
The outfit is built on the fundaments of a classic denim jacket and capri jeans, turning the casual look into an artistic couture piece.
