Fashion Meets Racing: GLAMOUR and Betway Africa unite for the Betway Summer Cup 2024

We are thrilled to announce an exciting partnership between GLAMOUR magazine and 4Racing, bringing together the worlds of fashion and entertainment for an unforgettable day at Betway Summer Cup 2024.

Scheduled for November 30, 2024, at the iconic Turffontein Racecourse in Johannesburg, this year’s event promises to be an unparalleled showcase of racing, fashion, and entertainment. Known affectionately as ‘The People’s Race,’ the Betway Summer Cup has earned its reputation as ‘Africa’s Richest Race,’ featuring an extraordinary R6 million prize fund up for grabs.

Betway Summer Cup 2024: A racing, style, and entertainment experience

"Fashion and entertainment are at the heart of GLAMOUR magazine. We are thrilled to partner with 4Racing and Betway Africa for this prestigious event. As media partners, GLAMOUR will be educating our audience about the upcoming horse racing event, suggesting the perfect outfits for the day, and engaging with attendees on the big day.

We can’t wait to see you at the races and look forward to witnessing your finest moments!” says Nontando Mposo GLAMOUR’s Editor-In-Chief

Together, GLAMOUR magazine and Betway aim to create an unforgettable experience that reflects the GLAMOUR and excitement of the day.

Jonathan Blumberg, Betway Africa, commented: “We at Betway are committed to delivering an exceptional racing experience in partnership with 4Racing. Horseracing continues to be a key area of growth for us, and we are incredibly proud to be part of the Betway Summer Cup, Gauteng’s most anticipated horseracing event and now the richest group race in Africa.

“This year’s theme ‘Silks in the City,’ brings a sophisticated fashion and racing twist to the event, playing on the lively and colourful jockey silks to inspire chic fashion and dynamic experiences throughout the day. The 2024 theme design cleverly uses the colours of the last five Summer Cup winners to spell out the word ‘SILKS’ – whilst also paying homage to the iconic Brixton Tower,” says Fundi Sithebe, 4Racings’s CEO.

Fashion aficionados are set to showcase their finest interpretations of this dynamic theme on the Betway Summer Cup Black Carpet, adding an extra layer of glamour to the event.

Mi Casa will be headlining the halftime show while the Summer Garden area at Turffontein will host an after-party featuring broadcaster Zweli Mbhele, Ms Cosmo, and the FunkItUp DJs, including Chrizz Beatz and Vin Deysel.

Tickets for the Summer Garden are priced at R350, including access to Turffontein, an exclusive garden-style marquee, food vendors, bars, and the after-party. To celebrate Heritage Month, tickets are available at a 50% discount with the code ‘4Heritage’ until September 30 at Ticketpro.

General Access tickets are R100, while full hospitality packages start at R2000 per person. For those seeking an immersive experience, Circa’s inner-track marquee offers an “on-the-rail” Summer Cup experience for R4850 per person (EX Vat), complete with a curated menu and premium bar service.

The Summer Cup is perfect for corporate year-end parties and businesses are encouraged to book their packages soon, before hospitality areas reach capacity.

All tickets are available at Ticketpro, visit www.ticketpro.co.za.

For more event information and to purchase tickets, https://betwaysummercup.co.za/.