Award-winning South African singer Elaine is living her best A-lister life in Los Angeles.
This week Elaine was among a number of high profile celebrities who were invited to Lori Harvey’s skincare range launch.
Elaine took to Instagram sharing images from the evening launch, showcasing that she met American singer Normani and Lori.
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The “You're The One” hitmaker relocated to Los Angeles earlier this year, following in the footsteps of other South African stars like Nomzamo Mbatha and Thuso Mbedu.
Last week it was announced that Elaine would form part of the roster of 54 artists, songwriters and producers selected to join the YouTube Black Voices Music Class of 2022.
Among the acts from Australia, Brazil, Canada, US and the UK are eight African artists based in Nigeria, South Africa and Kenya.
Supported by the YouTube Black Voices Fund, the YouTube Black Voices Music Class of 2022 is a development programme designed to directly support and mentor black artists, songwriters and producers worldwide.
Elaine said: “My dad also played a huge role in my love and admiration for music.
“I’m constantly inspired by my experiences and my deep love for turning my feelings into art. The fund will give me – a black South African girl – the platform to be heard, seen and celebrated on a global stage.”
Commenting on the significance of the programme, YouTube’s head of music, Sub-Saharan, Addy Awofisayo said: “African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences.
“Black culture is expansive and ever-changing and YouTube Music is committed to celebrating that experience through music.”
