Topshop is excited to announce Gigi Hadid as the new face of their Autumn/Winter 2015 campaign!
A rising star in all four corners of the world, Gigi’s effortless, Californian style, together with her strong social media presence, makes her the perfect ambassador for the Topshop brand. The campaign will feature in stores, advertising, online and social media, globally.
We got the scoop on Gigi’s exclusive interview with Topshop. Enjoy your sneak peak!
Topshop: How does it feel to be Topshop’s campaign girl?
Gigi: It’s 100% cool. I just love anything Topshop. I’m the biggest Topshop fan. I’ve really enjoyed the shoot – it doesn’t feel forced or posed – which I think is very much my style too.
Topshop: Any favourite looks?
Gigi: The Mom jeans with tie-up shirt and leather jacket are very me. With you guys it’s so easy to put pieces together and look effortlessly cool. You can find great basics but also really standout ones that just make your outfit look better immediately. It’s all about mixing the highs and lows.
Topshop: How would you describe your everyday style?
Gigi: I like to say casual chic because I have to be comfortable, but also like to stay on trend. My Met Ball after party look was a Versace mini dress with adidas trainers – I like mixing glam and casual.
Topshop: Where do you start when putting an outfit together?
Gigi: On a normal day I’ll usually start with a simple pair of jeans and a t-shirt, then maybe pick a cool pair of boots or a jacket to build more statement pieces on top. But saying that, if I’ve just bought a new piece like a printed coat then I’ll be too excited to wear it and plan my outfit completely around that.
Topshop: Have you always been comfortable in front of a camera?
Gigi: My Mom was my first photographer and stylist when I was really little, so yes! When she stopped modelling she got really into photography and was always taking pictures of me and my sister. So when I got my first modelling job with Paul Marciarno for Guess – I just felt really comfortable and it didn’t really feel like work.
Topshop: Any other secret talents?
Gigi: I’m a real geek about criminal psychology. I have no idea where that came from – my mom used to catch me sitting home at 9 years old watching Forensic Files instead of the Disney channel. And she was like – my daughter’s either brilliant or really weird! I need to figure out a way to go to class without doing the homework because I don’t have the time! I just like being part of a conversation and listening to people talk. That’s what I love about school.
Topshop: How was it shooting Taylor Swift’s ‘Bad Blood’ video?
Gigi: Absolutely epic. I’ve never been on a production that huge. What people don’t understand about how massive it was is that none of those were green screens they’re all real sets – so the effort that Taylor and Joseph put in to make it seem like a real badass secret agent training camp is real. It was like the supermodel Hunger Games. Shooting with your friends is amazing – it went by so quickly. I think we stopped shooting at midnight and ordered in probably 50 burgers and fries and just sat around devouring everything. After walking around on huge heels through gravelly dirt all day, all we wanted was burgers.
Topshop: You’re also part of the Instagram generation – what do you and your friends love so much about it?
Gigi: It’s about being able to look inside worlds that you wouldn’t normally experience. I like following graffiti artists and musicians because it gives me a new insight. It’s not even about celebrity versus no celebrity – one of my best friends sisters is travelling the world saving whales and she’s posting underwater pictures everyday – and she’s not a celebrity, but it’s completely cool. It’s cool to work in a generation where we have that tool.
Topshop: What makes the cut on your Instagram?
Gigi: I just share my favourite pictures. I don’t feel the need to post something just for the sake of it or for work. I normally lean towards more real, beautiful images – like street style photographers who are shooting on film instead of one from Getty images.
Topshop: What’s do you think it’s like being a model in 2015, compared to say the ‘90s supermodels?
Gigi: I’ve heard from a lot of people in the industry that the supermodel is coming back, which is really exciting for me. For a long time you would see a girl for one season and then you’d never really hear about her again. Now models are getting to create a fanbase that keeps them around.
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