Supermodel and social media star Gigi Hadid will launch her first ever capsule collection – including apparel, footwear, accessories – and fragrance in collaboration with Tommy Hilfiger.
Tommy Hilfiger has announced that international supermodel Gigi Hadid will appear as the brand ambassador for Tommy Hilfiger women’s beginning Fall 2016. As part of her exclusive ambassadorship, Gigi has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the iconic American designer. Launching in Fall 2016, the capsule will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Gigi’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.
“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”
Dubbed a “social supermodel,” Gigi has been credited with reshaping the world of modeling in the 21st century. Through the incredible reach of her social media channels, she connects with fans around the world and offers them a unique, behind-the-scenes glimpse into her lifestyle as a trend-setting style icon. She has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, and has also appeared in music videos and television programs around the world.
“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
Gigi’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.
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