Barbie has announced the expansion of its Fashionistas line with the addition of three new body types – tall, curvy and petite – and a variety of skin tones, hairstyles and outfits. With these additions, girls everywhere will have infinitely more ways to play out their stories and spark their imaginations through Barbie.
The new dolls can be viewed on Barbie.com and are available to order on Amazon internationally. The collection will roll out over the course of 2016 at retail stores nationwide.
Barbie has always offered choices to women, from her 180 careers, to inspirational roles, to her countless fashion items and accessories. The new dolls are a natural extension of the brand’s commitment to provide more choices to girls and their parents.
“For 57 years, Barbie has been a reflection of the times, which is why she has remained the number one fashion doll and global icon she is today,” said Evelyn Mazzocco, Senior Vice President and Global General Manager. “We are excited to offer these new dolls. The variety in body type, skin tone and style allows girls to find a doll that speaks to them.”
The new 2016 Fashionistas doll line includes four body types (the original and three new bodies), seven skin tones, 22 eye colours, 24 hairstyles and countless on-trend fashion items and accessories.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” said Mazzocco. “
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