This summer, Dove Go Fresh empowers women to embrace every moment with confidence, arms raised high. With refreshing scents like Cucumber & Green Tea and Grapefruit & Lemongrass, Dove Go Fresh provides 48-hour protection from sweat and odour while nourishing underarm skin with its signature ¼ moisturising cream.
Underarms are often overlooked and rarely celebrated, but Dove Go Fresh is changing that. Many of us feel self-conscious due to underarm concerns like sweat, odour, razor cuts, and skin irritation from ingrown hairs.These concerns can limit our clothing choices, activities, and even where we go. Dove believes in giving you every reason to fall in love with your underarms, helping you live freely and confidently, without underarm anxiety.
As the only deodorant brand focused on superior care for underarm skin, Dove Go Fresh offers more than just protection—it provides a sense of freedom. This festive season, Dove South Africa brings its Go Fresh deodorant variant to the forefront, delivering superior freshness, long-lasting fragrance, and the confidence to embrace your underarms without hesitation.
As part of the Hands Up Summer Campaign, Dove celebrates women’s confidence by encouraging them to move, dance, and raise their arms freely. A specially curated playlist will inspire energy and joy, with influencers sharing their favourite tracks and spreading the fun all summer long.
