The future of haircare has arrived, and it’s wrapped in iconic purple. Seaier made its highly anticipated debut at the luxurious Hugo Social Club in Sea Point, welcoming guests to an immersive experience that redefined beauty and wellness.
The exclusive launch event brought together top industry professionals, influencers, and tastemakers for an evening of innovation, indulgence, and effortless cool. From the moment guests stepped inside, they were transported into the world of Seaier—a space where powerful, science-backed formulas meet the simplicity of streamlined routines.
True to the brand’s ethos, the event was anything but ordinary. The Piercery set up anultra-chic piercing and tattoo booth, giving guests the chance to mark the moment with something truly personal. The energy was high, the bubbly was flowing, and the flavours were unforgettable. Every detail was curated to perfection, from the sea-inspired jewellery-making station to the photo booth that captured the night in printed keepsakes .And, of course, it wouldn’t be a Seaier event without an elevated hair moment—the styling station delivered effortless beachy waves, bringing the brand’s signature aesthetic to life.
Seaier’s product range is designed to cater to every hair type and concern, offering targeted solutions that deliver maximum impact with minimal effort. From the smoothing and strengthening ranges to bond repair, blond-in, and detox clarify formulas, each collection ispowered by Naked ChemistryTM—Seaier’s signature clean formulation, free from sulfates, gluten, and 1,400+ questionable ingredients. Infused with seaweed for colour protection and long-lasting vibrancy, every formula is crafted to maintain hair health while simplifying routines. Science-backed. Simplified. Unmatched in results.
This wasn’t just a launch; it was a statement. Seaier is here to disrupt professional haircare with bold innovation, clean formulations, and results that speak for themselves. One bottle.Two solutions. No unnecessary steps—just game-changing simplicity. The Purple Culture has arrived, and this is only the beginning.
