As we start saying our goodbyes to 2024, it is time to look back at the skincare trends that took the beauty world by storm and set some resolutions for a glowing 2025. Ruan Winter, Vitaderm’s marketing manager, provides the insights below.
2024 skincare trends
Skinimalism: The minimalist approach to skincare continued to dominate. People embraced simpler routines with fewer, high-quality products. The focus was on understanding what their skin truly needed and sticking to it. Vitaderm’s Multi-Vitamin Treatment Cream is perfect for this trend, offering a nourishing blend of Vitamins A, B3, B5, C, and E to restore skin health with minimal fuss.
Hormonal skincare: As we have a deeper understanding of how hormones affect our skin, products specifically formulated to address hormonal acne and changes during different life stages have become more popular. Vitaderm’s Purifying Treatment Cream is an excellent choice. It contains salicylic acid to reduce inflammation and address congestion, ideal for those dealing with hormonal breakouts.
Anti-inflammatory skincare: Products that calm and soothe irritated skin are gaining popularity. Ingredients like niacinamide and Centella Asiatica, known for their soothing properties, have become skincare essentials. Vitaderm offers formulations specifically for irritated skin, such as the Protective Cream and Desensitising Cream, which contain ingredients that are specifically aimed at desensitising skin and alleviating irritation. These products not only soothe the skin but also boost hydration, making them ideal for sensitive skin.
Squalane: This hydrating hero continued to shine in the skincare world, known for its ability to lock in moisture and protect the skin barrier. Vitaderm’s Lipid Complex and Tissue Repair Complex skin oils contain hemi-squalane, which supports barrier function and locks in skin moisture. These formulations enhance skin’s elasticity and provide deep hydration, contributing to a youthful appearance.
Personalisation: The merging of beauty and technology led to personalised skincare routines, with brands using AI to recommend products based on individual skin needs. Vitaderm’s range offers a variety of targeted treatments like their Brightening Treatment Cream, tailored to address specific skin concerns such as uneven pigmentation.
Skincare Resolutions for 2025
Embrace skinstreaming: Simplify your routine even more by focusing on just a few key products that work for you. Quality over quantity!
Stay informed: Keep up with the latest research and trends but consult professionals like dermatologists to ensure the advice you follow is right for your skin type.
Focus on ingredients: Invest in products with proven ingredients like peptides, hyaluronic acid, and squalane that address your specific concerns.
Mind your hormones: If hormonal changes affect your skin, consider products formulated to support skin health during different life stages.
Sustainable choices: Opt for brands that prioritise sustainability, from packaging to ingredient sourcing. Your skin and the planet will thank you.
Personalised routines: Use technology to your advantage by seeking personalised skincare advice and products tailored to your unique needs.
As we step into 2025, let’s commit to making informed, mindful choices that promote healthy, radiant skin.
