lelive (pronounced leh-lee-veh) was created in 2020 by Amanda du-Pont.
The name was inspired by Amanda's unofficial swazi name, and means 'of the nation or world', which was a perfect fit, because lelive is first and foremost about building a strong community that they support, listen to and are guided by. The first campaign, made by Africa, is a thank you letter to the community on social media which helped them build the range – deciding everything from the ingredients to use, values to uphold and packaging – as well as being a celebration of what makes us, as Africans, truly unique.
The entire range has been formulated to be kind to you and the environment, using ingredients (which are 95% natural and up to 5% plant-identical) that are sourced responsibly with local ingredients being celebrated throughout the range, and the packaging (which is mostly aluminium due to its recyclability) avoids the use of plastic wherever possible. They're also vegan, cruelty free, dermatologist tested and reef safe!
The brand ethos includes:
- Clean
95% of lelive ingredients are natural and the rest are plant-identical – so they're as good for you as they are for the environment.
- Simple
Lelive has taken the guesswork out of complicated routines and minimised the number of steps you need to achieve glowing skin
- Effective
Their entire range has been built by a community of people so it's guaranteed to target your biggest concerns.
- Affordable
Everyone has the right to great-looking skin, so they’ve worked hard to bring you the quality you deserve at prices you can afford.
WATCH: Made by Africa | Introducing the skincare range founded by Amanda du-Pont
The range will be available to pre-order on www.leliveafrica.com later this month.
