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Did this brand just re-invent skincare?

We are excited about two things right now - Jameson Irish Whiskey has announced the launch of its new skincare range and, Ayanda Thabethe is the face.

Jameson announced the launch of their new inclusive skincare range, Beatha, this week leaving us somewhat shook but completely intrigued.

Beatha is an artisanal skincare range for both men and women made with quality skin ingredients that include grain Jameson whiskey and barley, which has amazing skin and hair benefits.

The range includes a Restorative Facial Mousse, which is packed with essential minerals, vitamins, and replenishing qualities, a Hydrating Facial Oil that provides long-lasting skin nourishment, and a Beard Oil for the Jameson gentleman.

Picture: Supplied

Award-winning TV host and model, Ayanda Thabethe, has partnered with the legacy brand to introduce their new inclusive skincare range.

“I am super excited to announce my partnership with Jameson in what has been months in of planning. This skincare range comprises some of my favourite products that I have been using over the years but is different because of our secret ingredients to ensure all my beloved supporters get to experience the Beatha magic,” says Thabethe.

Picture: Supplied

To stay up to date and get your hands on the Jameson skincare range and the smooth skin you’ve always dreamed of visit their website and follow them on social media:

Instagram: @jamesonsa

Facebook: @Jameson.SouthAfrica

Twitter: @JamesonSA

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