‘Embrace the present and invent the future.’ Famous words spoken by the late visionary and iconic fashion designer, Karl Lagerfeld. The new Karl Lagerfeld X L’Oreal Paris Collection launching in September, is clear evidence that the prolific designer’s creative legacy and vision for beauty, will continue to live on and influence fashion and beauty for years to come.
Connected by their Parisian heritage, both Karl Lagerfeld and L’Oreal Paris share a pioneering spirit and stand for empowering and celebrating feminine power. The make-up range encapsulates Lagerfeld’s rock-chic style and meets effortless and classic Parisian elegance. The collection is a reflection of all things the designer loved in makeup—he was known to use eye-shadow in his sketches.
The exclusive House of Karl Lagerfeld X L’Oreal Paris Collection was made by L’Oreal’s scientific and colour experts. A vibrant campaign composed of Lagerfeld’s most famous quotes and iconic codes is set to complement the collection.
‘All our fashion designer collaborations are an honour, but this one is particularly meaningful, said Dѐlphine Viguier-Hovasse, global brand president of L’Oreal Paris. While Karl upturned the hierarch of the landscape to democratize fashion, L'Orѐal Paris is committed to making beauty according to women’s own rules and desires.’
Karl Lagerfeld X L’Oreal Collection drops on 20 September and the official global release is set to coincide with Paris Fashion Week on 27 September.
