In a world where "less is more" has reigned supreme, it seems the clean girl aesthetic has run its race. Thanks to viral makeup trends, maximalist makeup has slowly but surely made its way to the makeup scene.
Where bold colours and designs meet creativity, maximalist makeup has turned into a celebration of self-expression and creativity honouring your inner artist and a perfect excuse to exaggerate. Experimenting with graphic liner, rhinestones, dramatic lashes, and bright eyeshadows isn’t anything new. Maximalist makeup is a vibrant and expressive beauty trend that embraces bold colours that defy the simplicity of minimalist makeup. This makeup style often features unexpected combinations that celebrate creativity, inviting makeup lovers to showcase their personality and artistry in daring and playful ways.
Maximalist makeup is characterised by its boldness and creativity, embracing vivid colours that make a daring statement. This makeup style makes use of vibrant colours, unconventional hues for eyes, lips, and cheeks, often layered to create a statement. Graphic eyeliner and designs, along with a mix of textures such as matte, shimmer, and glitter are common elements of this style.
Lately, many beauty influencers have been all over this makeup style and some have made this makeup style their personal brand. Beauty influencers like @rowisingh and @naezrahlooks, among many, have instantly become the faces of maximalist makep. We’ve rounded up a few of our favourite maximalist makeup looks that are a sight for sore eyes by beauty influencers who are worth drawing inspiration from.