Kim Kardashian-West is launching her own beauty brand – and we’re feeling like it’s going to shake up the whole beauty industry. Go on, admit it! You know you’re going to want it.
The Keeping Up With The Kardashians star hinted at the news on Instagram but didn’t reveal any real details except for a website splash page, and next Wednesday’s release date, 21 June 2017. The secret little squirrel!
However, if you follow her on Snapchat she revealed that a contour product will be the first product to drop, and that she’s worked “really hard” on it.
A post shared by Kim Kardashian West (@kimkardashian) on Jun 13, 2017 at 10:58am PDT
Regardless, mark your diaries, gals.
So what are we predicting from Kim’s beauty empire? Let’s face it, her makeup always looks picture perfect – largely thanks to a glam squad consisting of Mario Dedivanovic (aka Makeup By Mario), Joyce Bonelli, and Rob Scheppy.
Here are our predictions:
Foundation
Kim’s foundation is incredible. She once told Into The Gloss: “I love Armani Luminous Silk Foundation and Joe Blasco Ultrabase Foundation — it’s a really old school, heavy foundation. My dad got me makeup classes for Christmas when I was like 14 at some Joe Blasco makeup school, and I’ve worn that foundation ever since.”
Brows
Kim’s a fan of Anastasia’s Brow Wiz, but will we see an eyebrow product in her new line?
Beauty Blenders
Will they be adorned with Kim’s faces, in a similar fashion to Kimojis? Kim loves a beauty blender and these would be super cost effective to sell.
Eyeshadow Palette
Kim’s shadow palette of choice is “Golden Goddess” by makeup artist/BFF Charlotte Tilbury. Will their friendship be rocked when Kim launches one of her own?
A killer eyeliner
Those feline eyes aren’t going to line themselves.
False lashes
We can so imagine a set of fluttery Kim lashes in uber cool packaging.
A contour set
She’s confirmed that we’ll have a contour kit/products. She said it’s a “collection of cream products.”
Buffer brushes
No dressing table will be complete without these.
A lip kit?
Surely not… Avid fans of Kim will know that isn’t the first time she’s tried to crack the beauty industry; she has her perfume, the Khroma Beauty line she launched with Khloe and Kourtney, and the Kardashian Beauty hair collection. Earlier this year she collaborated with Kylie Jenner on four shades of nude liquid lipstick which sold out in minutes.
