One of the most awarded styling tools has now launched in South Africa.
Dyson has unveiled its best-performing and most-efficient Airwrap yet – the Dyson Airwrap™ multi-styler in South Africa.
Next generation styling barrels featuring a rotating cool tip, make achieving curls and waves faster and easier – with no heat damage, to help maintain hair strength. Blending the results formerly achieved with two barrels into one attachment, now users can style the full head, creating clockwise and anti-clockwise curls and waves, without the need to switch attachment mid-style. Re-engineered brush attachments deliver precision shaping with enhanced Coanda performance, alongside an all-new dual-purpose Coanda smoothing dryer. Combining two attachments in one, the Coanda smoothing dryer hides flyaways in a single pass, with no extreme heat and transforms into a powerful dryer with the flick of a switch. A Wide-tooth comb attachment, engineered for curly and coily hair, helps to add shape, volume, and length as it dries. Dyson’s comb teeth are designed with soft curved tips to glide through the hair, with no sharp edges to catch, pull or cause damage.
“Most styling tools ignore that hair types are very different – what attachment may work for one, could be detrimental to another. The advancements in the Dyson Airwrap™ multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics,” says inventor James Dyson.
“The result: direction change barrels for faster and easier curling, reengineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat”
Efficient Engineering
Since its launch in 2018, Dyson engineers across the world from labs in Malmesbury UK, Malaysia, Singapore, and the Philippines, have worked in unison, to make a tool that is faster, more versatile, and easier to use1. Sophisticated simulation allows engineers to refine each attachment in minute detail – and more quickly.
Engineering lean machines is a core principle at Dyson: developing long lasting, high performing and efficient products using fewer resources, empowering the next generation of engineers to design a more sustainable future through science and technology. This can be seen throughout the Dyson Airwrap™ multi-styler, from the very motor that powers the tool through to the increased efficiency, enhanced performance, ultimately resulting in reduced energy consumption.
Jen Atkin, Dyson Global Styling Ambassador, said: “The Dyson Airwrap™ is a styling revolution and unlike any other tool – back when it first launched and still today. Now, the tool does even more, allowing owners to personalise to suit their styling preferences, personalised for their hair type. You can ensure every attachment in your box delivers your desired style, specific to your hair type. Something you thought couldn’t get better, just did.”
At the heart of the Airwrap story sits a radical idea: to combine a fast, high-pressure motor to power a phenomenon known as the Coanda effect, allowing users to curl, wave, smooth and dry hair without the need for extreme heat. The Coanda phenomenon occurs when air, propelled at the right speed and pressure, naturally follows an adjacent surface, entraining surrounding air and with it – hair.
The Dyson Airwrap™ multi-styler utilises powerful and precise airflow to deliver wet to dry styling, styling hair from damp (80% dry), reducing the reliance on extreme heat and preserving the hair from unnecessary damage.
Buy the new Airwrap multi-styler
The new Dyson Airwrap™ multi-styler is available for purchase online from takealot.com, priced at R 11,999. To buy, learn more and experience the Dyson Airwrap™ multi-styler, visit our various retailers : www.dyson.co.za/where-to-buy.aspx.
