After a colder-than-usual winter, South Africans are beaming with joy as the warmer seasons usher themselves in, bringing with them sunny and longer days. Once the Spring season has replenished and revived all of nature’s rich colours, in comes the summer - the most relished period of the year by far.
Out come the summer dresses, outdoor and travel plans, picnic and garden parties, and the wedding season goes into peak mode. With each day that passes comes more reason for one to accentuate oneself with good skincare and makeup to maintain a radiating summer look that sustains a forever festive mood.
But with every new season, a new trend and a new look launches. And it’s no different in summer ‘22. What’s ahead in this year’s hot season for beauty enthusiasts who want to maintain healthy skin and don the best make-up look? The experts at Avon Justine, South Africa’s coolest make-up brand for 12 years straight known for award-winning skin technology, have the answers.
“We’ve seen a real return to fun, frivolity and joy in colour cosmetics this year, both on the catwalks and on the street. This is set to continue this summer with accents of colour on our lips, eyes or cheeks. Amidst the cost-of-living crisis, you can find everything you need to create these premium looks for amazing value without compromising on quality with our extensive range of colour cosmetics,” Kerry Evans, Vice President: Global Makeup Avon.
Avon Justine has compiled the following skincare and make-up products that will keep you at the helm of trendy summer ‘22 without breaking the bank.
Graphic eyeliner
To create the high-impact looks from the AW22 runways, try Avon’s fuss-free hero Glimmerstick Eyeliner. With two sold every minute, it’s available in 11 stunning autumnal shades including Majestic Plum, Starry Night and Emerald. Waterproof and smudge-proof, its new and improved formula glides on and stays on for next-level line work and intense colour. And voila! A high impact eye look that lasts all day, for just R65.
Lipstick, reimagined
While we all know red lips are timeless, this autumn we’ll see different takes on classic lipstick as we let our individuality shine through. Avon’s Ultra Lipstick (R119) is sold every three seconds globally. Reformulated for richer colour and creamier comfort, the upgraded formula boasts an exclusive blend of nourishing oils – so you can enjoy all the colour, with none of the dryness.
Choose from a whopping 60 high impact shades in a variety of finishes from matte to shimmer. To get the grunge look from the Versace and Gucci runways, don’t miss the Superb Wine shade, or try Absolute Coral for an alternative to classic red. Or, at just R119 each, why limit yourself to just one look? With Ultra colour payoff and Ultra comfort – we’re obsessed!
Crazy for Colour
Make a statement with your nails with Avon’s Gel Shine Nail Enamel (R89). Sweep on 7 days of dazzling shine and chip-resistant colour for the look of a salon manicure at home. The new and improved formula provides intense, plump colour and there’s no UV lamp needed! Choose between 30 high-impact colour shades at an amazingly affordable price. No expensive salon manicures required.
Glass Skin
Laura Cummins, Avon Head of Skincare & Personal Care, says: “With Avon’s Power in Ageing report revealing that 3 in 5 British women now want to focus on looking healthy rather than looking young (59%) 1 , it’s no wonder that the trend for dewy, glass or ‘glazed doughnut’ skin isn’t going anywhere. To achieve the glossy, glowing trend from the inside out, use nourishing products to combat dry winter skin and help it radiate right through to Spring.”
Use a vitamin C serum in the morning to wake up your skin's radiance, like Avon’s Anew Vitamin C Radiance Maximising Serum (R299). With the vitamin C of 30 oranges in 1 bottle, this incredible serum delivers powerful antioxidant vitamin C straight onto your skin for an instant boost of radiance. Within two weeks, skin looks and feels healthier, smoother and more even – and at under half the price of vitamin C serums from other brands.
Think an eye cream can make a difference? Try Avon ANEW Lifting Dual Eye System (R289), powered by Protinol™ Technology. The upper eye gel features revitalising caffeine to help the eye area look dramatically lifted in just 2 days, while the under-eye cream features a nourishing peptide-rich formula for a visibly smoother undereye. Just ask Woman&Home, who voted it ‘Best Eye Care’ at the Clever Skincare Awards, over many more expensive alternatives!
Skinminalism
Laura Cummins, Avon Head of Skincare & Personal Care, says: “The move away from complicated, multi-layered beauty routines is nothing new, but we expect this to continue to the end of 2022 and beyond as the cost-of-living crisis makes us all more value driven. We’ll increasingly look for concentrated skincare formulas that give us the best bang for our buck.”
Avon ANEW Renewal Power Serum (R349) is a wonder serum which restores years of collagen loss for dramatically smoother, plumper and firmer looking skin. Avon-exclusive Protinol™ delivers a dual collagen boost - the secret to skin’s baby like bounce -resulting in dramatically healthier looking skin. An Anew Renewal Power Serum was sold every 20 seconds on launch day and with hundreds of 5* reviews, ANEW Power Serum really is the beauty lover’s must have product.
Need help urgently or want to look your best for a special occasion? For maximum results, try a ‘skin shot’ like Avon’s Anew Skin Reset Plumping Shots (R419). Used over seven days, these seven potent single-use shots have the maximum concentration of Avon-exclusive Protinol™ to restore seven years of collagen loss in just seven days, revealing your best skin in years.
Until now, 70% of the population 2 has had to choose between addressing sensitive skin OR signs of ageing. But now, for the very first time, Avon’s NEW Anew Sensitive+ Collection can deliver age-defying results AND help soothe sensitive skin.
In just 72 hours, redness and inflammation are visibly calmed and reduced 3 , and 9 out of 10 testers agreed skin appeared instantly smoothed, supple and restored 4 .
DID YOU KNOW? Avon products can now be ordered directly from avon.co.za and delivered directly to your address if your order exceeds R600.
_______________________________________________________________
1. https://www.avonworldwide.com/beauty-innovation/innovation-centre/future-of-beauty/power-in-ageing
2. 70% of people describe themselves as having sensitive skin, Avon Sensitive Skin Study R&D I MI 2016
3. After continuous applications based on a Clinical Study with 10 participants. Eye Cream and Face Cream only
4. Based on those who expressed an opinion in individual consumer studies (Face Cream: 123 participants, Eye Cream: 131 participants).
