Tommy x Gigi Hadid’s debut autumn/winter collection was one of the best things to come out of 2016, so you can bet we were super excited for her spring/summer show which took place on Venice Beach this week. And it didn’t disappoint…
Venice Beach was shut down yesterday to make way for ‘Tommyland’, the setting for Gigi Hadid’s Tommy Hilfiger show. Hey – she’s one of the world’s most in-demand supermodels, so when you get her to collaborate on a collection with you, it’s only right that she gets her own theme park… Obvs.
Guests swarmed Tommyland, which was complete with fair park rides and carousels, to see Gigi’s latest collection. Among the attendees were Gigi’s sister Bella, Lady Gaga, Kaia Gerber, Sofia Richie and many more. It was the hottest ticket in LA. No Zayn Malik, though… boohoo.
Models booked were nothing short of super-standard, including sister Bella, Hailey Baldwin, Joan Smalls, Stella Maxwell and Sara Sampaio.
As for the collection, think of a West Coast twist on the brand’s East Coast heritage featuring floating dresses and baggy jumpers with reworked logos. Spring break uniform = sorted. And what’s better is that it’s all available to buy right now. Hurrah.