Despite widespread use, regulatory agencies do not subject dietary supplements to the same rigorous federal approval standards as over-the-counter and prescription drugs. This is why the National Institutes of Health's (NIH) Office of Dietary Supplements warns that products with active ingredients can have unexpected health consequences.
This regulatory gap exposes consumers to potentially ineffective or harmful products. Regulations do not require manufacturers to prove safety or efficacy before marketing supplements.
This lack of oversight is precisely why Kelin Marquet, founder of supplement company Why Not Natural, is committed to changing the rules for the supplement industry. As a chemical engineer, Marquet focuses on the core of clean supplements: ingredients. Using her background and engineering knowledge, she has created a line of supplement products that ensures consumer safety and restores trust in the industry.
Engineering a New Approach to Clean Supplements
Science-backed, clean formulas in supplement creation refer to products developed using rigorous scientific research and evidence-based methods. They also prioritize purity and transparency in ingredient selection. According to Marquet, this procedure involves carefully selecting active ingredients validated through clinical studies for their safety and efficacy.
Marquet’s journey into the supplement world began with a simple question: why not create natural products that actually work? This is where her aptitude comes into play, allowing her to choose the most bioavailable and effective forms of nutrients, securing optimal absorption and results.
This procedure has established supplement standards that maximize intended benefits while minimizing potential adverse effects. For Marquet, this ultimately sets clear regulations on what can be recognized as clean and effective supplements.
Breaking the Mold with Clean Formulas
Marquet takes pride in that, unlike many supplement companies that rely on marketing hype, Why Not Natural bases its formulations on rigorous research and proven efficacy. The company's formula emphasizes using high-quality, pure ingredients without unnecessary additives, fillers, or potentially harmful substances.
This commitment extends to avoiding common fillers like magnesium silicate (talc) and silicon dioxide, often used to add bulk or improve appearance. Marquet explains that their clean formulas exclude artificial preservatives, colors, flavors, and common allergens.
Why Not Natural purity goes beyond mere ingredient selection. The company conducts third-party testing for purity and potency on every batch of its supplements, providing transparent labelling that accurately reflects the product's contents.
This rigorous process certifies that their clean supplements prevent the growth of harmful micro-organisms naturally, without using artificial preservatives.
Additionally, Why Not Natural manufactures all its supplement products in the U.S. or the country where they're sold, using the same strict recipes and standards. They also obtained the United States Department of Agriculture (USDA) Organic certification and are still working on all products that don’t have it yet.
Marquet emphasizes that anything not beneficial and functional, including sweeteners, allergens, or GMOs, has no place in their clean supplements. She adds, “We at Why Not Natural have a proprietary list of standards we created and adhere to. We refuse to compromise quality just to present visually appealing supplements. We focus instead on delivering products that truly work.”
A Woman's Vision in a Male-Dominated Industry
As a woman-owned business in a predominantly male industry, Why Not Natural brings a unique perspective to supplement formulation and marketing. Marquet's experiences as a mother of three inform her outlook on product development. "As a mother, I'm motivated by creating clean supplements that I feel comfortable giving to my own family," she shares.
This personal investment in product quality resonates with many of Why Not Natural's customers, particularly women who often make health decisions for their families. The company's focus on transparency speaks to a growing demographic of consumers who want to understand precisely what they're putting into their bodies.
The Work To Do
With over 10,000 positive reviews and a 4.9 rating on Amazon, Why Not Natural has built a loyal following among health-conscious individuals seeking alternatives to conventional supplements. Two of the company’s best sellers, the B12 and D3-K2 Liquid Supplement, were also ranked #1 by LabDoor, an independent testing company.
Marquet acknowledges that despite these reviews and recognitions, many consumers still have skepticism toward the supplement industry as a whole. Recognizing that building trust is an ongoing process, she views Why Not Natural’s mission as far from complete. The CEO continuously learns and improves, staying abreast of the latest developments in nutritional science and industry best practices.
With this mindset, Marquet is driven to establish Why Not Natural as a trusted one-stop destination for clean supplements for health-conscious consumers. Her vision is to create a brand where customers can confidently find clean, effective supplements that deliver on their promises, eliminating the need to piece together solutions from various sources.
Through this, she looks forward to consistently offering new products that combine scientific research with uncompromising purity to change perceptions of the supplement industry one satisfied customer at a time.
