As South African Breweries (SAB) continues to solidify its presence as a powerhouse in the brewing industry, a new narrative of leadership is unfolding. One that is driven by remarkable women who are reshaping the company’s future. These three dynamic trailblazers are innovating, inspiring, and transforming the landscape of the beverage industry in South Africa. Each contributing uniquely to a shared vision of innovation and excellence.
Lorraine Steyn
Director of Tech Sales and RTM at South African Breweries
Lorraine Steyn’s journey at SAB is a testament to her relentless drive and passion for change. Starting out as a Sales Representative in 2012, she quickly realised that her love for beer was matched only by her desire to make a difference. With each step up the commercial ladder, she infused her role with a people-first mentality.
In her current role as the Tech Sales and RTM Director, she is at the forefront of digital transformation, passionately crafting solutions that resonate with customers and empower communities. Her leadership style is characterised by empathy and a long-term vision, creating an environment where innovation thrives. Lorraine believes that when people are prioritised, both business and community flourish—a philosophy that guides her every decision.
Marsha Kumire
Corporate Brand Director at South African Breweries
Embodying the spirit of creativity and strategy as SAB’s Corporate Brand Director. Marsha’s story began as a trainee at SAB, where her ambition and flair for brand storytelling set her apart. From humble beginnings to a leadership success story, she currently oversees iconic brands like Carling Black Label and Castle Lite. Her unique ability to blend data-driven insights with creative flair, allows her to breathe new life into SAB’s brand narrative. She thrives on challenges, turning obstacles into opportunities that have earned her accolades and respect across the industry. Her innovative campaigns have not only enhanced the visibility of SAB’s brands but also solidified their place in South African culture. Marsha’s approach is all about making connections—between brands and consumers, and between her team and their shared goals.
Kerryn Greenleaf
Brand Director - Carling Black Label, Hansa & Lion at South African Breweries
Renowned for her deep understanding of consumer needs, Kerryn is a marketing powerhouse. With over a decade of experience in fast-moving consumer goods, she has a knack for placing consumers at the heart of every strategy. As Brand Director for Carling Black Label, Hansa, and Lion, Kerryn invigorates these beloved brands, ensuring they resonate with today’s audiences. Her journey through leading companies has equipped her with insights that shape brand positioning and consumer behaviour.
Kerryn’s dedication to a customer-first mindset not only drives her marketing strategies but also influences the broader FMCG landscape in South Africa. Beyond her role at SAB, she passionately mentors the next generation of marketing leaders, eager to share her knowledge and empower aspiring professionals. For Kerryn, success is not just about numbers; it’s about nurturing talent and fostering a community of future leaders.
