Recently launched at the Rockefeller Hotel in Cape Town, Afrolecia Haircare by Jade Olivier makes a notable debut in the natural haircare sector. The line showcases five products enriched with tea tree and peppermint oils, meticulously crafted from 100% natural ingredients.
Following the successful launch, Jade Oliver from Kuils River, better known as “Afrolecia” on TikTok, has expressed gratitude for the support she received for her new haircare line, Afrolecia Haircare. “I never imagined venturing into haircare, but the support from my audience made it possible. I'm so grateful to everyone who attended the event. Their presence and constant encouragement mean the world to me.”
Afrolecia Haircare is dedicated to harnessing the power of 100% natural ingredients, promoting optimal health and manageability for all hair types. The product line includes essentials like Water Wash Shampoo, Double Moisture Conditioner, Leave-In Conditioner, Curl Jelly Hair Gel, and 3-in-1 Hair Growth Oil, each meticulously formulated to nourish both hair and scalp.
Jade’s personal hair journey ignited the brand’s mission. "Natural products have completely transformed the health, shine, and manageability of my hair. I’m passionate about sharing these benefits," Jade explains.
Suitable for all ages and hair textures, Afrolecia Haircare offers versatile solutions for the entire family. For instance, the hair growth oil not only nourishes the scalp but also serves as an effective heat protectant. With a commitment to improving hair health and manageability for various hair types, Afrolecia Haircare sets a high standard in the industry.
Looking forward, Jade envisions expanding Afrolecia Haircare with a comprehensive styling line. "Healthy hair starts with proper care. My goal is to introduce a styling range that complements our foundational maintenance products. Starting with these essentials was crucial in restoring my hair and scalp to optimal health," she remarks.
In February, Jade received the Africa Rising Creator of the Year award in the Sub-Saharan Africa category at the TikTok Top Creator Awards 2023, celebrating her impactful content that has garnered over 18.5 million views, inspiring and educating audiences on the advantages of natural haircare.
Discover Afrolecia Haircare’s transformative products now available for pre-order at www.afrolecia.com.
