South Africa’s most loved Scotch whisky brand, Johnnie Walker, takes over Rocking The Daisies Music Festival as the headlining partner and promises an iconic and innovative festival experience. The Johnnie Walker partnership will play out on the weekend of 7-9 October 2022 in Cape Town and 9 October 2022 for Joburg-based fans, to bring a festival experience like no other. With a Johnnie Walker Flavour lounge packed with a unique festival experience, iconic giveaways and of course, delectable cocktails; it’s not to be missed. The brand’s notion to disrupt the status quo and Keep Walking will see evocative visuals, up close and personal meet-ups with much-loved influencers and a unique taste of the iconic whisky blend.
The Johnnie Walker brand is no stranger to the festival lifestyle, as their partnership with Rocking The Daisies kicked off in 2019, it was inevitable for the brand to re-join as the Rocking The Daisies naming partner and of course, in true Johnnie Walker style the brand did so with a bang. Nana A. Osei-Appiah, Senior Brand Manager at Johnnie Walker SA says: “The 2022 Rocking The Daisies Festival hosts 1000s of festival goers and much like other events we take part in, we are always looking for ways to shift the narrative of whisky enjoyment. The brand’s belief in pushing boundaries constantly challenges us to do more and better than our last activation, the aim with this partnership was exactly that.“
Johnnie Walker has already pioneered the conversation around an inclusive and fun-filled festival experience. The brand has taken an innovative approach to the festival experience from a brand-owned lounge, Johnnie Walker Flavour Lounge, all the way to a women-only camping experience for women and members of the LGBTQAI+ community.
The brand kept it promises to remain inclusive and pioneer real as well as ground-breaking conversations that speak to its consumers. This year’s Rocking The Daisies experience will deliver nothing short of what they’ve come to expect from Johnnie Walker: non-conventional big flavour; and fun and inclusive brand encounters.
About the Johnnie Walker Flavour Lounge
The following artists are set to grace the Johnnie Walker Flavour Lounge: multi-platinum record hit maker DJ Venom; Vogue Nights event founder and DJ, Lelowhatsgood; as well as Sowetan-born rapper, Kevy Kev, to mention a few.
With a world-class bar that will serve a wide range of whisky cocktails, Johnnie Walker will definitely make its mark at the festival this year.
For more on Johnnie Walker and the Festival join the conversation online by following Johnnie Walker on @johnniewalkersa and by using the hashtag #KeepWalkingSA #JWxRTD
Drink Responsibly. Not For Persons Under The Age Of 18.
