Levi’s® has always embraced the opportunity to bring about positive change in the world, this was evident in their efforts in the lead up to the US 2018 mid-term elections. The company partnered with various organisations as well as big name celebrities to help spread the message of “It’s your Voice, It’s Your Vote”.
South Africa’s National Elections are just around the corner. In the 2014 election year, only 33% of eligible youth voted and Levi’s® believes this needs to change. The brand is lending its voice in a drive with some of the most influential men and women from across the cultural sphere to increase voter awareness and turnout on Election Day. “Levi’s® is all about self-expression and at this time, your vote is the ultimate expression of your voice. We really wanted to get behind this and create a movement particularly amongst the youth. There is power in them hearing this message coming from their favourite actress, musician or sportsperson and we are proud to partner with them to deliver it”- Candace Gilowey, Head of Marketing Levi Strauss South Africa.
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A post shared by Rouge 🇨🇩🇿🇦(@rouge_rapper) on Apr 25, 2019 at 5:12am PDT
Key influential men and women who are supporting this initiative are actress and UNHCHR Goodwill Ambassador Nomzamo Mbatha, rapper Rouge, cricketer Kagiso Rabada, TV presenters Maps Maponyane, Pabi Moloi and Katlego Maboe, Metro FM DJ Moflava, rocker Francois Van Coke and Instagram darling Qaanita Orrie. Each one of them will share their personal motivation for voting on Election Day and a portrait image of themselves wearing the iconic Levi’s® Vote t-shirt. Over 1000 Levi’s® limited edition Vote t-shirts will be given away to the public through various competitions on the Levi’s® South Africa Instagram page as well as through the Instagram pages of the influencers joining the movement.
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A post shared by Pabi Moloi(@pabimoloi) on Apr 29, 2019 at 12:21am PDT
What can everyone do? Get out there and VOTE on the 8th of May. It’s your voice. It’s Your Vote. Use it. Check your registration status here.
